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- G.I. Joe Action Figure, 1964-1965 - Introduced in 1964, G.I. Joe was 11½ inches tall, standing head-and-shoulders above the small cast metal and plastic soldiers of previous eras. Fully jointed, he could be easily transformed from crouching low to throwing a grenade. Never marketed to his young male audience as a doll -- Joe was an "Action Soldier," with the scar to prove he was no sissy.

- 1964-1965
- Collections - Artifact
G.I. Joe Action Figure, 1964-1965
Introduced in 1964, G.I. Joe was 11½ inches tall, standing head-and-shoulders above the small cast metal and plastic soldiers of previous eras. Fully jointed, he could be easily transformed from crouching low to throwing a grenade. Never marketed to his young male audience as a doll -- Joe was an "Action Soldier," with the scar to prove he was no sissy.
- G.I. Joe Pontoon Boat, 1970-1978 - G.I. Joe and Barbie had something in common: they each came with an array of clothing and accessories designed to increase parents' spending. But instead of party dresses and sports cars, Joe had uniforms, jeeps, weapons, canteens, gas masks, and binoculars.

- 1970-1978
- Collections - Artifact
G.I. Joe Pontoon Boat, 1970-1978
G.I. Joe and Barbie had something in common: they each came with an array of clothing and accessories designed to increase parents' spending. But instead of party dresses and sports cars, Joe had uniforms, jeeps, weapons, canteens, gas masks, and binoculars.
- G.I. Joe Adventure Team Vehicle, 1975-1978 - G.I. Joe and Barbie had something in common: they each came with an array of clothing and accessories designed to increase parents' spending. But instead of party dresses and sports cars, Joe had uniforms, jeeps, weapons, canteens, gas masks, and binoculars.

- 1975-1978
- Collections - Artifact
G.I. Joe Adventure Team Vehicle, 1975-1978
G.I. Joe and Barbie had something in common: they each came with an array of clothing and accessories designed to increase parents' spending. But instead of party dresses and sports cars, Joe had uniforms, jeeps, weapons, canteens, gas masks, and binoculars.