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- World War II GMC Truck Advertisement, "Fruit Cellars vs. Bomb Cellars," 1944 - Like all American automakers, General Motors' GMC Truck & Coach Division suspended civilian production during America's involvement in World War II, instead building trucks and equipment for the Allied forces. Ads like this one encouraged operators of existing civilian trucks to keep their vehicles in good condition, as those older trucks performed vital services on the home front.
- 1944
- Collections - Artifact
World War II GMC Truck Advertisement, "Fruit Cellars vs. Bomb Cellars," 1944
Like all American automakers, General Motors' GMC Truck & Coach Division suspended civilian production during America's involvement in World War II, instead building trucks and equipment for the Allied forces. Ads like this one encouraged operators of existing civilian trucks to keep their vehicles in good condition, as those older trucks performed vital services on the home front.
- 1919 General Motors Truck Company Advertisement, "1 GMC; 1 Driver, Displace 16 Horses; 4 Drivers; 4 Wagons" - Horse-drawn delivery wagons remained in use well into the 1920s -- particularly in smaller towns and rural areas. But this advertisement for GMC trucks explains why they ultimately disappeared. Once roads were sufficiently improved, horse-drawn wagons simply could not compete with motorized trucks. While they might cost more up front, trucks were significantly less expensive to operate and maintain over time.
- June 21, 1919
- Collections - Artifact
1919 General Motors Truck Company Advertisement, "1 GMC; 1 Driver, Displace 16 Horses; 4 Drivers; 4 Wagons"
Horse-drawn delivery wagons remained in use well into the 1920s -- particularly in smaller towns and rural areas. But this advertisement for GMC trucks explains why they ultimately disappeared. Once roads were sufficiently improved, horse-drawn wagons simply could not compete with motorized trucks. While they might cost more up front, trucks were significantly less expensive to operate and maintain over time.