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- Letter from Edsel Ford to Wetmore Hodges regarding Ford's 1924 Institutional Message Advertising Campaign, April 30, 1924 - In 1924-25 the Ford Motor Company ran a series of sixteen "institutional" advertisements in the <em>Saturday Evening Post</em> and <em>Country Gentleman</em> magazines. More in the vein of public relations statements than advertising, the campaign was designed to increase public awareness of the company's wide-ranging activities and to explain its overall mission.
- April 30, 1924
- Collections - Artifact
Letter from Edsel Ford to Wetmore Hodges regarding Ford's 1924 Institutional Message Advertising Campaign, April 30, 1924
In 1924-25 the Ford Motor Company ran a series of sixteen "institutional" advertisements in the Saturday Evening Post and Country Gentleman magazines. More in the vein of public relations statements than advertising, the campaign was designed to increase public awareness of the company's wide-ranging activities and to explain its overall mission.