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- Trade Card for Holmes & Avery, Booksellers and Stationers, during University of Michigan Commencement, 1852 - In the last third of the nineteenth century, an unprecedented variety of consumer goods and services flooded the American market. Advertisers bombarded potential customers with trade cards. Americans often saved the informative little advertisements found in product packages or distributed by local merchants. Many survive as historical records of commercialism in the United States.
- 1852
- Collections - Artifact
Trade Card for Holmes & Avery, Booksellers and Stationers, during University of Michigan Commencement, 1852
In the last third of the nineteenth century, an unprecedented variety of consumer goods and services flooded the American market. Advertisers bombarded potential customers with trade cards. Americans often saved the informative little advertisements found in product packages or distributed by local merchants. Many survive as historical records of commercialism in the United States.