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- 1977 Honda Civic Sedan and Hatchback, "What the World is Coming To" - Oil crises brought a jump in gas prices -- and a surge in small car sales -- in the 1970s. Japanese automaker Honda was well positioned to meet the demand. Its compact Civic managed 40 miles per gallon on the highway. Honda sold some 39,000 cars in the U.S. in 1973. Annual sales soared to more than 353,000 by 1979.
- 1977
- Collections - Artifact
1977 Honda Civic Sedan and Hatchback, "What the World is Coming To"
Oil crises brought a jump in gas prices -- and a surge in small car sales -- in the 1970s. Japanese automaker Honda was well positioned to meet the demand. Its compact Civic managed 40 miles per gallon on the highway. Honda sold some 39,000 cars in the U.S. in 1973. Annual sales soared to more than 353,000 by 1979.
- 1993 Honda Civic Coupe Scale Model - Import tuners usually choose unassuming Japanese compact cars to "tune" for speed and handling. Those too young to get behind the wheel of a full sized car could tune up with this '93 Honda Civic Coupe model kit.
- 1993
- Collections - Artifact
1993 Honda Civic Coupe Scale Model
Import tuners usually choose unassuming Japanese compact cars to "tune" for speed and handling. Those too young to get behind the wheel of a full sized car could tune up with this '93 Honda Civic Coupe model kit.
- T-Shirt Packaged in Shape of Honda Civic, 1990-2000 - Promotional giveaways can place advertising messages deeper into people's lives than billboards or magazine ads. The power of branding -- coupled with consumer brand loyalty -- has also led to the creation of promotional items designed for sale to the public. Drivers could display their loyalty by wearing T-shirts with company names, logos or car images. This giveaway comes from Honda.
- 1990-2000
- Collections - Artifact
T-Shirt Packaged in Shape of Honda Civic, 1990-2000
Promotional giveaways can place advertising messages deeper into people's lives than billboards or magazine ads. The power of branding -- coupled with consumer brand loyalty -- has also led to the creation of promotional items designed for sale to the public. Drivers could display their loyalty by wearing T-shirts with company names, logos or car images. This giveaway comes from Honda.
- "The Man Who Simplified Housing Bought a Honda Civic," Honda Civic Advertisement Featuring R. Buckminster Fuller, 1978 - The automobile is a paradox -- a practical tool that plays host to both human needs and fantasies. Like car consumers, automotive ads seem to land somewhere between fantasy and reality, emotions and rationality. Many ads incorporate apparent opposites: fantasy can sell practicality, and vice versa. Sometimes the car has disappeared completely -- an emotional appeal prompts us to complete the ad.
- 1978
- Collections - Artifact
"The Man Who Simplified Housing Bought a Honda Civic," Honda Civic Advertisement Featuring R. Buckminster Fuller, 1978
The automobile is a paradox -- a practical tool that plays host to both human needs and fantasies. Like car consumers, automotive ads seem to land somewhere between fantasy and reality, emotions and rationality. Many ads incorporate apparent opposites: fantasy can sell practicality, and vice versa. Sometimes the car has disappeared completely -- an emotional appeal prompts us to complete the ad.