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- Electric Motor Control Module for Honda Insight Automobile, 2000-2001 - Early hybrid cars relied on the driver to manually switch from one power source to the other. Modern hybrids use computers to manage power. This circuit board was the brains of a 2000 Honda Insight hybrid. It sent signals that controlled how much electric-motor power was added to the internal-combustion-engine output.
- 2000-2001
- Collections - Artifact
Electric Motor Control Module for Honda Insight Automobile, 2000-2001
Early hybrid cars relied on the driver to manually switch from one power source to the other. Modern hybrids use computers to manage power. This circuit board was the brains of a 2000 Honda Insight hybrid. It sent signals that controlled how much electric-motor power was added to the internal-combustion-engine output.
- 1993 Honda Civic Coupe Scale Model - Import tuners usually choose unassuming Japanese compact cars to "tune" for speed and handling. Those too young to get behind the wheel of a full sized car could tune up with this '93 Honda Civic Coupe model kit.
- 1993
- Collections - Artifact
1993 Honda Civic Coupe Scale Model
Import tuners usually choose unassuming Japanese compact cars to "tune" for speed and handling. Those too young to get behind the wheel of a full sized car could tune up with this '93 Honda Civic Coupe model kit.
- 1984 Honda Advertisement, "It Comes with a Conscience" - The automobile is a paradox -- a practical tool that plays host to both human needs and fantasies. Like car consumers, automotive ads seem to land somewhere between fantasy and reality, emotions and rationality. Many ads incorporate apparent opposites: fantasy can sell practicality, and vice versa. Sometimes the car has disappeared completely -- an emotional appeal prompts us to complete the ad.
- August 01, 1984
- Collections - Artifact
1984 Honda Advertisement, "It Comes with a Conscience"
The automobile is a paradox -- a practical tool that plays host to both human needs and fantasies. Like car consumers, automotive ads seem to land somewhere between fantasy and reality, emotions and rationality. Many ads incorporate apparent opposites: fantasy can sell practicality, and vice versa. Sometimes the car has disappeared completely -- an emotional appeal prompts us to complete the ad.
- Honda Emblem, 1997-2011 - An automobile manufacturer's badge is fundamental to the company's brand identity -- just as the maker's name is often important to <em>our</em> identity as consumers and drivers. Early automobile badges tended to be small and often discreetly located; today they have evolved into enlarged, prominently placed, and frequently symmetrical logos -- easy to recognize, even at a glance in a rear-view mirror.
- 1997-2011
- Collections - Artifact
Honda Emblem, 1997-2011
An automobile manufacturer's badge is fundamental to the company's brand identity -- just as the maker's name is often important to our identity as consumers and drivers. Early automobile badges tended to be small and often discreetly located; today they have evolved into enlarged, prominently placed, and frequently symmetrical logos -- easy to recognize, even at a glance in a rear-view mirror.
- Honda Odyssey Nameplate, 2005-2007 - Car model names might seem straightforward (especially once they are well-established and familiar) but most are masterpieces of allusion, rife with references to glamorous locations, social rank, rugged environment -- all tied to the self-image and aspirations of potential car buyers. Different styles of lettering -- whether bold, high-tech, freehand, or formal -- offer further reinforcement to the power of a model name.
- 2005-2007
- Collections - Artifact
Honda Odyssey Nameplate, 2005-2007
Car model names might seem straightforward (especially once they are well-established and familiar) but most are masterpieces of allusion, rife with references to glamorous locations, social rank, rugged environment -- all tied to the self-image and aspirations of potential car buyers. Different styles of lettering -- whether bold, high-tech, freehand, or formal -- offer further reinforcement to the power of a model name.
- 1983 Honda Accord Sales Brochure - This 1983 Honda Accord sales brochure shows an interior that appears spacious. This became one of the small car's selling points.
- 1983
- Collections - Artifact
1983 Honda Accord Sales Brochure
This 1983 Honda Accord sales brochure shows an interior that appears spacious. This became one of the small car's selling points.
- T-Shirt Packaged in Shape of Honda Civic, 1990-2000 - Promotional giveaways can place advertising messages deeper into people's lives than billboards or magazine ads. The power of branding -- coupled with consumer brand loyalty -- has also led to the creation of promotional items designed for sale to the public. Drivers could display their loyalty by wearing T-shirts with company names, logos or car images. This giveaway comes from Honda.
- 1990-2000
- Collections - Artifact
T-Shirt Packaged in Shape of Honda Civic, 1990-2000
Promotional giveaways can place advertising messages deeper into people's lives than billboards or magazine ads. The power of branding -- coupled with consumer brand loyalty -- has also led to the creation of promotional items designed for sale to the public. Drivers could display their loyalty by wearing T-shirts with company names, logos or car images. This giveaway comes from Honda.
- 1984 Honda Ad, "Still, the Standard" - The automobile is a paradox -- a practical tool that plays host to both human needs and fantasies. Like car consumers, automotive ads seem to land somewhere between fantasy and reality, emotions and rationality. Many ads incorporate apparent opposites: fantasy can sell practicality, and vice versa. Sometimes the car has disappeared completely -- an emotional appeal prompts us to complete the ad.
- 1985
- Collections - Artifact
1984 Honda Ad, "Still, the Standard"
The automobile is a paradox -- a practical tool that plays host to both human needs and fantasies. Like car consumers, automotive ads seem to land somewhere between fantasy and reality, emotions and rationality. Many ads incorporate apparent opposites: fantasy can sell practicality, and vice versa. Sometimes the car has disappeared completely -- an emotional appeal prompts us to complete the ad.
- Honda Pilot Trunk Emblem, 2004 - Car model names might seem straightforward (especially once they are well-established and familiar) but most are masterpieces of allusion, rife with references to glamorous locations, social rank, rugged environment -- all tied to the self-image and aspirations of potential car buyers. Different styles of lettering -- whether bold, high-tech, freehand, or formal -- offer further reinforcement to the power of a model name.
- 2004
- Collections - Artifact
Honda Pilot Trunk Emblem, 2004
Car model names might seem straightforward (especially once they are well-established and familiar) but most are masterpieces of allusion, rife with references to glamorous locations, social rank, rugged environment -- all tied to the self-image and aspirations of potential car buyers. Different styles of lettering -- whether bold, high-tech, freehand, or formal -- offer further reinforcement to the power of a model name.
- "Car and Driver," November 1989 - Car magazines provide drivers with information about the automobile industry, vehicles and the people who drive them, and car culture. Manufacturers also advertise their products and technological advancements in these pages. In this November 1989 issue of <em>Car and Driver</em>, readers could learn about the Honda Accord either by reading the feature article or viewing company ads.
- November 01, 1989
- Collections - Artifact
"Car and Driver," November 1989
Car magazines provide drivers with information about the automobile industry, vehicles and the people who drive them, and car culture. Manufacturers also advertise their products and technological advancements in these pages. In this November 1989 issue of Car and Driver, readers could learn about the Honda Accord either by reading the feature article or viewing company ads.