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- Shell "Motor Oil" Bottle, circa 1934 - The Royal Dutch Shell Group was formed in 1907. From its home market in Europe, Shell came to North America in stages. The company established its Canadian subsidiary, Shell Canada Limited, in 1911. Shell's distinctive logo, a yellow and red pecten shell, helped establish its brand identity throughout the world.
- circa 1934
- Collections - Artifact
Shell "Motor Oil" Bottle, circa 1934
The Royal Dutch Shell Group was formed in 1907. From its home market in Europe, Shell came to North America in stages. The company established its Canadian subsidiary, Shell Canada Limited, in 1911. Shell's distinctive logo, a yellow and red pecten shell, helped establish its brand identity throughout the world.
- Shell Coaster, 1934-1939 - The Royal Dutch Shell Group was formed in 1907. From its home market in Europe, Shell came to the United States in stages between 1912 and 1929. The company's distinctive logo, a yellow and red pecten shell, helped establish its identity in America. Shell advertised its fuels and motor oils with promotional giveaways like buttons, coasters, and hang tags.
- 1934-1939
- Collections - Artifact
Shell Coaster, 1934-1939
The Royal Dutch Shell Group was formed in 1907. From its home market in Europe, Shell came to the United States in stages between 1912 and 1929. The company's distinctive logo, a yellow and red pecten shell, helped establish its identity in America. Shell advertised its fuels and motor oils with promotional giveaways like buttons, coasters, and hang tags.
- Shell Coaster, 1934-1939 - The Royal Dutch Shell Group was formed in 1907. From its home market in Europe, Shell came to the United States in stages between 1912 and 1929. The company's distinctive logo, a yellow and red pecten shell, helped establish its identity in America. Shell advertised its fuels and motor oils with promotional giveaways like buttons, coasters, and hang tags.
- 1934-1939
- Collections - Artifact
Shell Coaster, 1934-1939
The Royal Dutch Shell Group was formed in 1907. From its home market in Europe, Shell came to the United States in stages between 1912 and 1929. The company's distinctive logo, a yellow and red pecten shell, helped establish its identity in America. Shell advertised its fuels and motor oils with promotional giveaways like buttons, coasters, and hang tags.
- "Shell Curb the Limit Club" Button, 1934-1939 - The Royal Dutch Shell Group was formed in 1907. From its home market in Europe, Shell came to the United States in stages between 1912 and 1929. The company's distinctive logo, a yellow and red pecten shell, helped establish its identity in America. Shell advertised its fuels and motor oils with promotional giveaways like buttons, coasters, and hang tags.
- 1934-1939
- Collections - Artifact
"Shell Curb the Limit Club" Button, 1934-1939
The Royal Dutch Shell Group was formed in 1907. From its home market in Europe, Shell came to the United States in stages between 1912 and 1929. The company's distinctive logo, a yellow and red pecten shell, helped establish its identity in America. Shell advertised its fuels and motor oils with promotional giveaways like buttons, coasters, and hang tags.
- Trade Card for Frank Miller's Filtered Carbonless Motor Oil, Frank Miller Co., 1910-1930 - In the last third of the nineteenth century, American consumers could choose from an unprecedented variety of goods and services. Seeking to distinguish certain products and businesses from the competition, advertisers began to print and distribute trade cards. Though the popularity of these cards diminished after 1900, some companies employed the informative, often vibrant little advertisements well into the twentieth century.
- 1910-1930
- Collections - Artifact
Trade Card for Frank Miller's Filtered Carbonless Motor Oil, Frank Miller Co., 1910-1930
In the last third of the nineteenth century, American consumers could choose from an unprecedented variety of goods and services. Seeking to distinguish certain products and businesses from the competition, advertisers began to print and distribute trade cards. Though the popularity of these cards diminished after 1900, some companies employed the informative, often vibrant little advertisements well into the twentieth century.
- Advertisement for Gulf Motor Oil, "To Keep Your Engine Clean," Gulf Oil Corporation, 1957 - Gulf Oil's origins were in the 1901 Spindletop oil strike at Beaumont, Texas, near the Gulf of Mexico. Gulf built a nationwide presence with its recognizable orange disc logo and products like No-Nox gasoline. The company was active in motorsports, too, using a distinctive blue and orange color scheme on race cars it sponsored. Gulf merged with Chevron in 1985.
- 1957
- Collections - Artifact
Advertisement for Gulf Motor Oil, "To Keep Your Engine Clean," Gulf Oil Corporation, 1957
Gulf Oil's origins were in the 1901 Spindletop oil strike at Beaumont, Texas, near the Gulf of Mexico. Gulf built a nationwide presence with its recognizable orange disc logo and products like No-Nox gasoline. The company was active in motorsports, too, using a distinctive blue and orange color scheme on race cars it sponsored. Gulf merged with Chevron in 1985.
- Shell "X-100" Keychain, 1934-1939 - The Royal Dutch Shell Group was formed in 1907. From its home market in Europe, Shell came to the United States in stages between 1912 and 1929. The company's distinctive logo, a yellow and red pecten shell, helped establish its identity as a national brand in America. Shell advertised that its X-100 motor oil left no ashy deposits in an engine's combustion chambers.
- 1934-1939
- Collections - Artifact
Shell "X-100" Keychain, 1934-1939
The Royal Dutch Shell Group was formed in 1907. From its home market in Europe, Shell came to the United States in stages between 1912 and 1929. The company's distinctive logo, a yellow and red pecten shell, helped establish its identity as a national brand in America. Shell advertised that its X-100 motor oil left no ashy deposits in an engine's combustion chambers.
- Trade Card for Sunoco Oil, Walt Disney Productions, 1941-1945 -
- 1941-1945
- Collections - Artifact
Trade Card for Sunoco Oil, Walt Disney Productions, 1941-1945
- Trade Card for Harvester Oil, L.D. Mix Oil & Naptha Company, 1880-1900 - In the last third of the nineteenth century, an unprecedented variety of consumer goods and services flooded the American market. Advertisers, armed with new methods of color printing, bombarded potential customers with trade cards. Americans enjoyed and often saved the vibrant little advertisements found in product packages or distributed by local merchants. Many survive as historical records of commercialism in the United States.
- 1880-1900
- Collections - Artifact
Trade Card for Harvester Oil, L.D. Mix Oil & Naptha Company, 1880-1900
In the last third of the nineteenth century, an unprecedented variety of consumer goods and services flooded the American market. Advertisers, armed with new methods of color printing, bombarded potential customers with trade cards. Americans enjoyed and often saved the vibrant little advertisements found in product packages or distributed by local merchants. Many survive as historical records of commercialism in the United States.
- Advertising Poster, "Nassau Winners Choose Castrol," 1955 - Automotive product companies use racing victories to promote their products. Castrol, a British oil and lubricant company, created this poster after several trophy race victories at the 1955 Bahamas Speed Weeks in Nassau. Company advertisers hoped regular drivers would buy their product since "Nassau WINNERS Choose Castrol."
- 1955
- Collections - Artifact
Advertising Poster, "Nassau Winners Choose Castrol," 1955
Automotive product companies use racing victories to promote their products. Castrol, a British oil and lubricant company, created this poster after several trophy race victories at the 1955 Bahamas Speed Weeks in Nassau. Company advertisers hoped regular drivers would buy their product since "Nassau WINNERS Choose Castrol."