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- Crash Testing at Ford Test Track, Dearborn, Michigan, 1955 - As automobiles grew larger and faster, dangers from accidents increased. Automakers began testing their vehicles in controlled collisions. In the 1950s, anthropomorphic dummies were added to the tests, to observe a crash's impact on the human body. More recently, dummies were equipped with highly sensitive instruments measuring the precise speeds and forces involved in a collision.
- August 16, 1955
- Collections - Artifact
Crash Testing at Ford Test Track, Dearborn, Michigan, 1955
As automobiles grew larger and faster, dangers from accidents increased. Automakers began testing their vehicles in controlled collisions. In the 1950s, anthropomorphic dummies were added to the tests, to observe a crash's impact on the human body. More recently, dummies were equipped with highly sensitive instruments measuring the precise speeds and forces involved in a collision.
- Police Officer on Horseback Showing a Driver the "No Parking" Sign on a Lamp Post, April 1940 - Ford Motor Company launched its Mercury line for 1939. The medium-priced car fit neatly between the basic Ford and the upmarket Lincoln. Ford promoted Mercury as a larger car that was economical to operate. The 1940 model seen here featured a 116-inch wheelbase -- four inches longer than a comparable Ford -- and fuel economy of up to 20 miles per gallon.
- April 01, 1940
- Collections - Artifact
Police Officer on Horseback Showing a Driver the "No Parking" Sign on a Lamp Post, April 1940
Ford Motor Company launched its Mercury line for 1939. The medium-priced car fit neatly between the basic Ford and the upmarket Lincoln. Ford promoted Mercury as a larger car that was economical to operate. The 1940 model seen here featured a 116-inch wheelbase -- four inches longer than a comparable Ford -- and fuel economy of up to 20 miles per gallon.
- Advertising Photograph, Young Woman and Football Players with a 1940 Mercury Town Sedan - Ford Motor Company launched its Mercury line for 1939. The medium-priced car fit neatly between the basic Ford and the upmarket Lincoln. Ford promoted Mercury as a larger car that was economical to operate. The 1940 model seen here featured a 116-inch wheelbase -- four inches longer than a comparable Ford -- and fuel economy of up to 20 miles per gallon.
- September 21, 1939
- Collections - Artifact
Advertising Photograph, Young Woman and Football Players with a 1940 Mercury Town Sedan
Ford Motor Company launched its Mercury line for 1939. The medium-priced car fit neatly between the basic Ford and the upmarket Lincoln. Ford promoted Mercury as a larger car that was economical to operate. The 1940 model seen here featured a 116-inch wheelbase -- four inches longer than a comparable Ford -- and fuel economy of up to 20 miles per gallon.
- Advertising Photograph, Young Woman and Football Players with a 1940 Mercury Town Sedan - Ford Motor Company launched its Mercury line for 1939. The medium-priced car fit neatly between the basic Ford and the upmarket Lincoln. Ford promoted Mercury as a larger car that was economical to operate. The 1940 model seen here featured a 116-inch wheelbase -- four inches longer than a comparable Ford -- and fuel economy of up to 20 miles per gallon.
- September 21, 1939
- Collections - Artifact
Advertising Photograph, Young Woman and Football Players with a 1940 Mercury Town Sedan
Ford Motor Company launched its Mercury line for 1939. The medium-priced car fit neatly between the basic Ford and the upmarket Lincoln. Ford promoted Mercury as a larger car that was economical to operate. The 1940 model seen here featured a 116-inch wheelbase -- four inches longer than a comparable Ford -- and fuel economy of up to 20 miles per gallon.
- Advertising Photograph, Young Woman and Football Player with a 1940 Mercury Town Sedan - Ford Motor Company launched its Mercury line for 1939. The medium-priced car fit neatly between the basic Ford and the upmarket Lincoln. Ford promoted Mercury as a larger car that was economical to operate. The 1940 model seen here featured a 116-inch wheelbase -- four inches longer than a comparable Ford -- and fuel economy of up to 20 miles per gallon.
- September 21, 1939
- Collections - Artifact
Advertising Photograph, Young Woman and Football Player with a 1940 Mercury Town Sedan
Ford Motor Company launched its Mercury line for 1939. The medium-priced car fit neatly between the basic Ford and the upmarket Lincoln. Ford promoted Mercury as a larger car that was economical to operate. The 1940 model seen here featured a 116-inch wheelbase -- four inches longer than a comparable Ford -- and fuel economy of up to 20 miles per gallon.
- Advertising Photograph, Young Woman and Football Players with a 1940 Mercury Town Sedan - Ford Motor Company launched its Mercury line for 1939. The medium-priced car fit neatly between the basic Ford and the upmarket Lincoln. Ford promoted Mercury as a larger car that was economical to operate. The 1940 model seen here featured a 116-inch wheelbase -- four inches longer than a comparable Ford -- and fuel economy of up to 20 miles per gallon.
- September 21, 1939
- Collections - Artifact
Advertising Photograph, Young Woman and Football Players with a 1940 Mercury Town Sedan
Ford Motor Company launched its Mercury line for 1939. The medium-priced car fit neatly between the basic Ford and the upmarket Lincoln. Ford promoted Mercury as a larger car that was economical to operate. The 1940 model seen here featured a 116-inch wheelbase -- four inches longer than a comparable Ford -- and fuel economy of up to 20 miles per gallon.
- Mercury V-8 Gasoline Mileage Test Car at Ford Dealership, Jackson, Michigan, 1940 - Used car sales took off in the 1930s as frugal car buyers looked for deals. This photograph from 1940 shows a Jackson, Michigan, dealer's display window advertising the "Hottest Spot in Town for Used Car Bargains."
- March 27, 1940
- Collections - Artifact
Mercury V-8 Gasoline Mileage Test Car at Ford Dealership, Jackson, Michigan, 1940
Used car sales took off in the 1930s as frugal car buyers looked for deals. This photograph from 1940 shows a Jackson, Michigan, dealer's display window advertising the "Hottest Spot in Town for Used Car Bargains."
- 1968 Mercury Catalog, "Thirty-Three Models with the Fine Car Touch" - Car brochures have evolved from straightforward product catalogues into polished creative sales tools. Their quality paper, rich color, inventive formats, and sophisticated graphic design all contribute to a buyer's developing impression of a car in a showroom. Advertising might entice people to a dealership, but brochures extend and deepen the relationship between vehicle and potential buyer.
- 1968
- Collections - Artifact
1968 Mercury Catalog, "Thirty-Three Models with the Fine Car Touch"
Car brochures have evolved from straightforward product catalogues into polished creative sales tools. Their quality paper, rich color, inventive formats, and sophisticated graphic design all contribute to a buyer's developing impression of a car in a showroom. Advertising might entice people to a dealership, but brochures extend and deepen the relationship between vehicle and potential buyer.
- Press Release Photo Showing Engine Compartment of 1986 Ford Taurus or Mercury Sable - The design of the 1986 Ford Taurus was greatly influenced by consumer feedback. Because research showed that many potential customers performed their own maintenance, the engine compartment was designed so that service points were easy to identify and easy to reach.
- 1986
- Collections - Artifact
Press Release Photo Showing Engine Compartment of 1986 Ford Taurus or Mercury Sable
The design of the 1986 Ford Taurus was greatly influenced by consumer feedback. Because research showed that many potential customers performed their own maintenance, the engine compartment was designed so that service points were easy to identify and easy to reach.
- 1968 Mercury Catalog, "Thirty-Three Models with the Fine Car Touch... By the Makers of Lincoln Continental" - Are you an aviator, mountain climber, skier, or surfer? Do you play tennis or race horses? Do you want luxury, style, and economy? This 1968 Mercury sales brochure let potential buyers see themselves in many active and exciting roles. It also let them envision driving a new Mercury.
- 1968
- Collections - Artifact
1968 Mercury Catalog, "Thirty-Three Models with the Fine Car Touch... By the Makers of Lincoln Continental"
Are you an aviator, mountain climber, skier, or surfer? Do you play tennis or race horses? Do you want luxury, style, and economy? This 1968 Mercury sales brochure let potential buyers see themselves in many active and exciting roles. It also let them envision driving a new Mercury.