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- Herbert Misch and Gene Bordinat with the Ford Mustang I Experimental Sports Car, October 7, 1962 - While it shared its name with the popular production Ford Mustang introduced in 1964, the 1962 Mustang I was an entirely separate project. The experimental Mustang I allowed Ford to test engineering concepts and -- perhaps more importantly -- show the public that the company promoted excitement and innovation. Ford vice presidents Herbert Misch and Gene Bordinat championed the car.
- 1962
- Collections - Artifact
Herbert Misch and Gene Bordinat with the Ford Mustang I Experimental Sports Car, October 7, 1962
While it shared its name with the popular production Ford Mustang introduced in 1964, the 1962 Mustang I was an entirely separate project. The experimental Mustang I allowed Ford to test engineering concepts and -- perhaps more importantly -- show the public that the company promoted excitement and innovation. Ford vice presidents Herbert Misch and Gene Bordinat championed the car.
- John Najjar Sketch for 1963 Ford Mustang II Concept Car - When the two-seat Mustang I concept car caused so much excitement in 1962, Ford worried that buyers might be disappointed in the four-seat production Mustang already in development. The company built the four-seat Mustang II concept car in 1963 to prepare customers for the general shape and look of the production car. It worked -- few complained about the 1965 Mustang.
- April 21, 1963
- Collections - Artifact
John Najjar Sketch for 1963 Ford Mustang II Concept Car
When the two-seat Mustang I concept car caused so much excitement in 1962, Ford worried that buyers might be disappointed in the four-seat production Mustang already in development. The company built the four-seat Mustang II concept car in 1963 to prepare customers for the general shape and look of the production car. It worked -- few complained about the 1965 Mustang.
- Ford Public Relations Statement Concerning the 1963 Mustang II Concept Car - When the two-seat Mustang I concept car caused so much excitement in 1962, Ford worried that buyers might be disappointed in the four-seat production Mustang already in development. The company built the four-seat Mustang II concept car in 1963 to prepare customers for the general shape and look of the production car. It worked -- few complained about the 1965 Mustang.
- 1964-1965
- Collections - Artifact
Ford Public Relations Statement Concerning the 1963 Mustang II Concept Car
When the two-seat Mustang I concept car caused so much excitement in 1962, Ford worried that buyers might be disappointed in the four-seat production Mustang already in development. The company built the four-seat Mustang II concept car in 1963 to prepare customers for the general shape and look of the production car. It worked -- few complained about the 1965 Mustang.
- Ford Mustang I Experimental Sports Car at Pacific Grand Prix, Laguna Seca, October 1962 - Ford Motor Company caused a sensation in the automotive press when it unveiled Mustang I in October 1962. The two-seat concept car featured a sleek aluminum body, retractable headlights, and a mid-mounted V-4 engine sourced from Ford's German subsidiary. Never intended for sale, Mustang I's purpose was to generate interest in Ford. By that measure, it was a complete success.
- 19 October 1962 - 21 October 1962
- Collections - Artifact
Ford Mustang I Experimental Sports Car at Pacific Grand Prix, Laguna Seca, October 1962
Ford Motor Company caused a sensation in the automotive press when it unveiled Mustang I in October 1962. The two-seat concept car featured a sleek aluminum body, retractable headlights, and a mid-mounted V-4 engine sourced from Ford's German subsidiary. Never intended for sale, Mustang I's purpose was to generate interest in Ford. By that measure, it was a complete success.
- Dan Gurney Driving Ford Mustang I Experimental Sports Car, Pacific Grand Prix, Laguna Seca, October 1962 - Ford Motor Company caused a sensation in the automotive press when it unveiled Mustang I in October 1962. Race driver Dan Gurney piloted the mid-engine sports car in demonstration laps at Watkins Glen, New York, and Laguna Seca, California. Never intended for sale, Mustang I's purpose was to generate interest in Ford. By that measure, it was a complete success.
- 19 October 1962 - 21 October 1962
- Collections - Artifact
Dan Gurney Driving Ford Mustang I Experimental Sports Car, Pacific Grand Prix, Laguna Seca, October 1962
Ford Motor Company caused a sensation in the automotive press when it unveiled Mustang I in October 1962. Race driver Dan Gurney piloted the mid-engine sports car in demonstration laps at Watkins Glen, New York, and Laguna Seca, California. Never intended for sale, Mustang I's purpose was to generate interest in Ford. By that measure, it was a complete success.
- Press Release, "The Mustang, Ford Motor Company's New Experimental Sports Car," October 7, 1962 - While it shared its name with the popular production Ford Mustang introduced in 1964, the 1962 Mustang I was an entirely separate project. The experimental Mustang I allowed Ford to test engineering concepts and -- perhaps more importantly -- show the public that the company promoted excitement and innovation. Ford vice presidents Herbert Misch and Gene Bordinat championed the car.
- October 07, 1962
- Collections - Artifact
Press Release, "The Mustang, Ford Motor Company's New Experimental Sports Car," October 7, 1962
While it shared its name with the popular production Ford Mustang introduced in 1964, the 1962 Mustang I was an entirely separate project. The experimental Mustang I allowed Ford to test engineering concepts and -- perhaps more importantly -- show the public that the company promoted excitement and innovation. Ford vice presidents Herbert Misch and Gene Bordinat championed the car.
- 1965 Ford Mustang Convertible, Serial Number One - It's an old auto industry cliche -- "you can't sell a young man an old man's car, but you can sell an old man a young man's car." It's also true. The sporty Mustang was a young man's -- and woman's -- car. The under-30 crowd loved it. But older people also bought them, often as a second car. The Mustang hit a sweet spot in the market, appealing to a wide range of buyers.
- 1964
- Collections - Artifact
1965 Ford Mustang Convertible, Serial Number One
It's an old auto industry cliche -- "you can't sell a young man an old man's car, but you can sell an old man a young man's car." It's also true. The sporty Mustang was a young man's -- and woman's -- car. The under-30 crowd loved it. But older people also bought them, often as a second car. The Mustang hit a sweet spot in the market, appealing to a wide range of buyers.
- Dan Gurney Driving Ford Mustang I Experimental Sports Car, Watkins Glen, New York, 1962 - Road-racing champion Dan Gurney gave the Mustang I its first public demonstration at the 1962 United States Grand Prix in Watkins Glen, New York. The event got a lot of press and generated excitement.
- October 07, 1962
- Collections - Artifact
Dan Gurney Driving Ford Mustang I Experimental Sports Car, Watkins Glen, New York, 1962
Road-racing champion Dan Gurney gave the Mustang I its first public demonstration at the 1962 United States Grand Prix in Watkins Glen, New York. The event got a lot of press and generated excitement.
- Ford Mustang Clicker Toys, 1965 - Promotional giveaways can place advertising messages deeper into people's lives than billboards or magazine ads. These noisemakers featuring the Mustang's running horse logo suggest the exhilarating freedom of a wild horse galloping across the plains. Ford dealers handed out the toys to entertain children and entice their parents to purchase one of the brand new Mustangs.
- 1965
- Collections - Artifact
Ford Mustang Clicker Toys, 1965
Promotional giveaways can place advertising messages deeper into people's lives than billboards or magazine ads. These noisemakers featuring the Mustang's running horse logo suggest the exhilarating freedom of a wild horse galloping across the plains. Ford dealers handed out the toys to entertain children and entice their parents to purchase one of the brand new Mustangs.
- Dan Gurney Driving Ford Mustang I Experimental Sports Car, Pacific Grand Prix, Laguna Seca, October 1962 - Ford Motor Company caused a sensation in the automotive press when it unveiled Mustang I in October 1962. Race driver Dan Gurney piloted the mid-engine sports car in demonstration laps at Watkins Glen, New York, and Laguna Seca, California. Never intended for sale, Mustang I's purpose was to generate interest in Ford. By that measure, it was a complete success.
- 19 October 1962 - 20 October 1962
- Collections - Artifact
Dan Gurney Driving Ford Mustang I Experimental Sports Car, Pacific Grand Prix, Laguna Seca, October 1962
Ford Motor Company caused a sensation in the automotive press when it unveiled Mustang I in October 1962. Race driver Dan Gurney piloted the mid-engine sports car in demonstration laps at Watkins Glen, New York, and Laguna Seca, California. Never intended for sale, Mustang I's purpose was to generate interest in Ford. By that measure, it was a complete success.