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- Can Label, "Bare Foot Boy Brand Tomatoes," circa 1910 - Manufacturers of similar products sought ways to make their companies' goods stand out on store shelves. Eye-catching and attractive labels encouraged potential customers to purchase the company's product rather than that of a competitor. Characters, like the Bare Foot Boy featured in this label, were common design elements in product advertising, evoking an emotion or personal connection between the product and the customer.

- circa 1910
- Collections - Artifact
Can Label, "Bare Foot Boy Brand Tomatoes," circa 1910
Manufacturers of similar products sought ways to make their companies' goods stand out on store shelves. Eye-catching and attractive labels encouraged potential customers to purchase the company's product rather than that of a competitor. Characters, like the Bare Foot Boy featured in this label, were common design elements in product advertising, evoking an emotion or personal connection between the product and the customer.