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- Weight Watchers "Sweet'ner" Jar, circa 1972 - Jean Nidetch, a 40-year-old homemaker who struggled with dieting, founded Weight Watchers in 1963. The program she devised brought dieters together to share stories of their weight loss struggles and highlight successful eating strategies. By the early 1970s, the consumption of sugar was generally not permitted. Weight Watchers instead promoted artificial sweeteners, even introducing this branded product around 1972.
- circa 1972
- Collections - Artifact
Weight Watchers "Sweet'ner" Jar, circa 1972
Jean Nidetch, a 40-year-old homemaker who struggled with dieting, founded Weight Watchers in 1963. The program she devised brought dieters together to share stories of their weight loss struggles and highlight successful eating strategies. By the early 1970s, the consumption of sugar was generally not permitted. Weight Watchers instead promoted artificial sweeteners, even introducing this branded product around 1972.