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- Rambler Magazine, Number 45, 1910 - This 1910 ad for the Rambler limousine promotes luxuries like a mahogany ceiling, a mirror, clock, and cigar case, and a speaking tube so the owner can talk to the chauffeur.
- 1910
- Collections - Artifact
Rambler Magazine, Number 45, 1910
This 1910 ad for the Rambler limousine promotes luxuries like a mahogany ceiling, a mirror, clock, and cigar case, and a speaking tube so the owner can talk to the chauffeur.
- AMC Rambler Hubcap, 1959-1962 - Early automobile wheels had a central hub with a greased wheel bearing. Hub caps kept grease in and dust out. As wheels evolved and hubcaps became functionally unnecessary, they remained important to both manufacturers -- who branded wheel covers with maker names or logos -- and consumers -- who identified with hubcaps as statements about their cars and themselves.
- 1959-1962
- Collections - Artifact
AMC Rambler Hubcap, 1959-1962
Early automobile wheels had a central hub with a greased wheel bearing. Hub caps kept grease in and dust out. As wheels evolved and hubcaps became functionally unnecessary, they remained important to both manufacturers -- who branded wheel covers with maker names or logos -- and consumers -- who identified with hubcaps as statements about their cars and themselves.
- USL Battery Corp. Type EL-1207 Storage Battery -
- Collections - Artifact
USL Battery Corp. Type EL-1207 Storage Battery
- "I'm a Rebel!" Advertisement for a Rebel Automobile, 1966 -
- January 14, 1966
- Collections - Artifact
"I'm a Rebel!" Advertisement for a Rebel Automobile, 1966
- 1964 Rambler Advertisement, "Insist on More in '64-- Go Rambler" - For 1964, AMC offered Rambler with a station wagon body in three different series. The basic Rambler American wagon included a six-cylinder engine and started at $2,240. The mid-level Rambler Classic started at $2,445 and could be purchased with either six- or eight-cylinder power. The top-line Rambler Ambassador wagon started at $2,985 and came exclusively with a V-8.
- 1964
- Collections - Artifact
1964 Rambler Advertisement, "Insist on More in '64-- Go Rambler"
For 1964, AMC offered Rambler with a station wagon body in three different series. The basic Rambler American wagon included a six-cylinder engine and started at $2,240. The mid-level Rambler Classic started at $2,445 and could be purchased with either six- or eight-cylinder power. The top-line Rambler Ambassador wagon started at $2,985 and came exclusively with a V-8.
- Rambler Nameplate, 1965 - Car model names might seem straightforward (especially once they are well-established and familiar) but most are masterpieces of allusion, rife with references to glamorous locations, social rank, rugged environment -- all tied to the self-image and aspirations of potential car buyers. Different styles of lettering -- whether bold, high-tech, freehand, or formal -- offer further reinforcement to the power of a model name.
- 1965
- Collections - Artifact
Rambler Nameplate, 1965
Car model names might seem straightforward (especially once they are well-established and familiar) but most are masterpieces of allusion, rife with references to glamorous locations, social rank, rugged environment -- all tied to the self-image and aspirations of potential car buyers. Different styles of lettering -- whether bold, high-tech, freehand, or formal -- offer further reinforcement to the power of a model name.
- "Announcing the 1965 Ramblers-- the Sensible Spectaculars" - The automobile is a paradox -- a practical tool that plays host to both human needs and fantasies. Like car consumers, automotive ads seem to land somewhere between fantasy and reality, emotions and rationality. Many ads incorporate apparent opposites: fantasy can sell practicality, and vice versa. Sometimes the car has disappeared completely -- an emotional appeal prompts us to complete the ad.
- 1965
- Collections - Artifact
"Announcing the 1965 Ramblers-- the Sensible Spectaculars"
The automobile is a paradox -- a practical tool that plays host to both human needs and fantasies. Like car consumers, automotive ads seem to land somewhere between fantasy and reality, emotions and rationality. Many ads incorporate apparent opposites: fantasy can sell practicality, and vice versa. Sometimes the car has disappeared completely -- an emotional appeal prompts us to complete the ad.
- Rambler Sales Brochure, 1965 - The Rambler Marlin debuted as a mid-year model in early 1965. Based on the Rambler Classic and distinguished by a sleek fastback rear end, Marlin was AMC's roomier response to Ford's wildly popular Mustang. Prices started at around $3,100, and more than 10,300 copies were sold in the first model year. AMC discontinued the Marlin after 1967.
- 1965
- Collections - Artifact
Rambler Sales Brochure, 1965
The Rambler Marlin debuted as a mid-year model in early 1965. Based on the Rambler Classic and distinguished by a sleek fastback rear end, Marlin was AMC's roomier response to Ford's wildly popular Mustang. Prices started at around $3,100, and more than 10,300 copies were sold in the first model year. AMC discontinued the Marlin after 1967.
- Rambler Cross Country Nameplate, circa 1965 - Car model names might seem straightforward (especially once they are well-established and familiar) but most are masterpieces of allusion, rife with references to glamorous locations, social rank, rugged environment -- all tied to the self-image and aspirations of potential car buyers. Different styles of lettering -- whether bold, high-tech, freehand, or formal -- offer further reinforcement to the power of a model name.
- circa 1965
- Collections - Artifact
Rambler Cross Country Nameplate, circa 1965
Car model names might seem straightforward (especially once they are well-established and familiar) but most are masterpieces of allusion, rife with references to glamorous locations, social rank, rugged environment -- all tied to the self-image and aspirations of potential car buyers. Different styles of lettering -- whether bold, high-tech, freehand, or formal -- offer further reinforcement to the power of a model name.
- "This is Rebel. New Zoomy, Roomy Rambler Doesn't Cramp Your Style, Or Your Legs, Or Your Family, Or Your Pocketbook," 1966 - The automobile is a paradox -- a practical tool that plays host to both human needs and fantasies. Like car consumers, automotive ads seem to land somewhere between fantasy and reality, emotions and rationality. Many ads incorporate apparent opposites: fantasy can sell practicality, and vice versa. Sometimes the car has disappeared completely -- an emotional appeal prompts us to complete the ad.
- 1966
- Collections - Artifact
"This is Rebel. New Zoomy, Roomy Rambler Doesn't Cramp Your Style, Or Your Legs, Or Your Family, Or Your Pocketbook," 1966
The automobile is a paradox -- a practical tool that plays host to both human needs and fantasies. Like car consumers, automotive ads seem to land somewhere between fantasy and reality, emotions and rationality. Many ads incorporate apparent opposites: fantasy can sell practicality, and vice versa. Sometimes the car has disappeared completely -- an emotional appeal prompts us to complete the ad.