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- AMC Rambler Hubcap, 1959-1962 - Early automobile wheels had a central hub with a greased wheel bearing. Hub caps kept grease in and dust out. As wheels evolved and hubcaps became functionally unnecessary, they remained important to both manufacturers -- who branded wheel covers with maker names or logos -- and consumers -- who identified with hubcaps as statements about their cars and themselves.
- 1959-1962
- Collections - Artifact
AMC Rambler Hubcap, 1959-1962
Early automobile wheels had a central hub with a greased wheel bearing. Hub caps kept grease in and dust out. As wheels evolved and hubcaps became functionally unnecessary, they remained important to both manufacturers -- who branded wheel covers with maker names or logos -- and consumers -- who identified with hubcaps as statements about their cars and themselves.
- Rambler Nameplate, 1965 - Car model names might seem straightforward (especially once they are well-established and familiar) but most are masterpieces of allusion, rife with references to glamorous locations, social rank, rugged environment -- all tied to the self-image and aspirations of potential car buyers. Different styles of lettering -- whether bold, high-tech, freehand, or formal -- offer further reinforcement to the power of a model name.
- 1965
- Collections - Artifact
Rambler Nameplate, 1965
Car model names might seem straightforward (especially once they are well-established and familiar) but most are masterpieces of allusion, rife with references to glamorous locations, social rank, rugged environment -- all tied to the self-image and aspirations of potential car buyers. Different styles of lettering -- whether bold, high-tech, freehand, or formal -- offer further reinforcement to the power of a model name.
- "Announcing the 1965 Ramblers-- the Sensible Spectaculars" - The automobile is a paradox -- a practical tool that plays host to both human needs and fantasies. Like car consumers, automotive ads seem to land somewhere between fantasy and reality, emotions and rationality. Many ads incorporate apparent opposites: fantasy can sell practicality, and vice versa. Sometimes the car has disappeared completely -- an emotional appeal prompts us to complete the ad.
- 1965
- Collections - Artifact
"Announcing the 1965 Ramblers-- the Sensible Spectaculars"
The automobile is a paradox -- a practical tool that plays host to both human needs and fantasies. Like car consumers, automotive ads seem to land somewhere between fantasy and reality, emotions and rationality. Many ads incorporate apparent opposites: fantasy can sell practicality, and vice versa. Sometimes the car has disappeared completely -- an emotional appeal prompts us to complete the ad.
- Rambler Magazine, 1913 Announcement Number - The Thomas B. Jeffery Company built the Cross Country Rambler. The car featured a motor-generator that started the four-cylinder gasoline engine and then charged the storage battery that powered engine ignition and vehicle lighting. Jeffery promoted the automobile through its <em>Rambler Magazine</em>, named for the company's well-known model line.
- 1913
- Collections - Artifact
Rambler Magazine, 1913 Announcement Number
The Thomas B. Jeffery Company built the Cross Country Rambler. The car featured a motor-generator that started the four-cylinder gasoline engine and then charged the storage battery that powered engine ignition and vehicle lighting. Jeffery promoted the automobile through its Rambler Magazine, named for the company's well-known model line.