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- Wall Drug Sign, 1950-1960 - Sometimes the array of motorists' services that evolved along the roadside became tourist attractions. Such was the case with Wall Drug, purchased by Ted and Dorothy Hustead in 1931. When Dorothy decided to advertise free ice water to tourists heading to Mount Rushmore (opened 1941), business became brisk. Wall Drug would go on to become a legendary tourist destination.
- 1950-1960
- Collections - Artifact
Wall Drug Sign, 1950-1960
Sometimes the array of motorists' services that evolved along the roadside became tourist attractions. Such was the case with Wall Drug, purchased by Ted and Dorothy Hustead in 1931. When Dorothy decided to advertise free ice water to tourists heading to Mount Rushmore (opened 1941), business became brisk. Wall Drug would go on to become a legendary tourist destination.