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- 1963 Buick Riviera Coupe - Buick created the Riviera to compete in the "personal luxury" market with the Ford Thunderbird. General Motors' design vice president Bill Mitchell wanted a car that combined the aggressiveness of a Ferrari with the elegance of a Rolls-Royce. The result was this razor-edged classic.
- 1963
- Collections - Artifact
1963 Buick Riviera Coupe
Buick created the Riviera to compete in the "personal luxury" market with the Ford Thunderbird. General Motors' design vice president Bill Mitchell wanted a car that combined the aggressiveness of a Ferrari with the elegance of a Rolls-Royce. The result was this razor-edged classic.
- Promotional Model of 1966 Buick Riviera - Promotional giveaways can place advertising messages deeper into people's lives than billboards or magazine ads. The power of branding -- coupled with consumer brand loyalty -- has also led to the creation of promotional items designed for sale to the public. Customers visiting a Buick dealership could go home with a full-sized 1966 Riviera, this promotional model, or perhaps even both.
- 1966
- Collections - Artifact
Promotional Model of 1966 Buick Riviera
Promotional giveaways can place advertising messages deeper into people's lives than billboards or magazine ads. The power of branding -- coupled with consumer brand loyalty -- has also led to the creation of promotional items designed for sale to the public. Customers visiting a Buick dealership could go home with a full-sized 1966 Riviera, this promotional model, or perhaps even both.