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- Letter from Ford Motor Company Atlanta Branch to the Home Office Regarding Failing Dealers in Alabama and Georgia, February 3, 1920 - Though it operated some direct-sales offices in major cities, Ford Motor Company sold most of its Model T cars through franchise agreements with independent dealers. Each franchisee received the right to sell Ford cars within a specific territory. Ford encouraged dealers by offering discounts and rebates to high sellers. But low-selling dealers risked losing their territories.
- February 03, 1920
- Collections - Artifact
Letter from Ford Motor Company Atlanta Branch to the Home Office Regarding Failing Dealers in Alabama and Georgia, February 3, 1920
Though it operated some direct-sales offices in major cities, Ford Motor Company sold most of its Model T cars through franchise agreements with independent dealers. Each franchisee received the right to sell Ford cars within a specific territory. Ford encouraged dealers by offering discounts and rebates to high sellers. But low-selling dealers risked losing their territories.