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- Socony Dealer Scoreboard Sign, 1932-1955 - The Standard Oil Company of New York, branded as Socony, was formed in 1911. It merged with Vacuum Oil Company in 1931, and the new firm started promoting its products under the Mobilgas and Mobiloil names a few years later. Mobil built its reputation on economy, performance, and friendly service -- like the "friendly service" advertised on this baseball scoreboard.
- 1932-1955
- Collections - Artifact
Socony Dealer Scoreboard Sign, 1932-1955
The Standard Oil Company of New York, branded as Socony, was formed in 1911. It merged with Vacuum Oil Company in 1931, and the new firm started promoting its products under the Mobilgas and Mobiloil names a few years later. Mobil built its reputation on economy, performance, and friendly service -- like the "friendly service" advertised on this baseball scoreboard.
- Mobilgas Sign, 1940-1959 - Mobil formed from a merger of Socony and Vacuum Oil in 1931 -- both with extensive networks of gas stations. The company adopted the brand name Mobilgas in 1934 and began using Vacuum Oil's Pegasus flying red horse logo. Mobilgas built its brand on friendly service, economy, and performance. The brand name was shortened to Mobil in 1956.
- 1940-1959
- Collections - Artifact
Mobilgas Sign, 1940-1959
Mobil formed from a merger of Socony and Vacuum Oil in 1931 -- both with extensive networks of gas stations. The company adopted the brand name Mobilgas in 1934 and began using Vacuum Oil's Pegasus flying red horse logo. Mobilgas built its brand on friendly service, economy, and performance. The brand name was shortened to Mobil in 1956.
- Mobil "Freezone" Antifreeze Can, circa 1930 - Mobil was formed by the merger of Socony and Vacuum Oil in 1931. Though primarily known for its gasoline and motor oil -- respectively branded as Mobilgas and Mobiloil -- it also produced Freezone antifreeze, which lowered the freezing point for engine coolant. The company's various brand names were shortened to Mobil in 1956, and Mobil merged with Exxon in 1999.
- circa 1930
- Collections - Artifact
Mobil "Freezone" Antifreeze Can, circa 1930
Mobil was formed by the merger of Socony and Vacuum Oil in 1931. Though primarily known for its gasoline and motor oil -- respectively branded as Mobilgas and Mobiloil -- it also produced Freezone antifreeze, which lowered the freezing point for engine coolant. The company's various brand names were shortened to Mobil in 1956, and Mobil merged with Exxon in 1999.