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- Subaru Sales Brochure, "4 Wheel Drive Wagon, Now You Can Do Your Truckin' In a Car," 1977 - Japanese automaker Subaru was founded in 1953 and exported its first cars to the United States in 1968. The company became known for its horizontally opposed boxer engines and its widespread use of all-wheel drive. Subaru's outdoorsy wagons and crossovers attracted a devoted following among American car buyers.
- 1977
- Collections - Artifact
Subaru Sales Brochure, "4 Wheel Drive Wagon, Now You Can Do Your Truckin' In a Car," 1977
Japanese automaker Subaru was founded in 1953 and exported its first cars to the United States in 1968. The company became known for its horizontally opposed boxer engines and its widespread use of all-wheel drive. Subaru's outdoorsy wagons and crossovers attracted a devoted following among American car buyers.
- Subaru Marketing Postcard, "It's Not a Choice. It's the Way We're Built, circa 2002 - Market research in the early 1990s revealed that Subaru of America had a significant number of lesbian customers. The company launched an ad campaign with messages that appealed specifically to LGBTQ+ consumers. The slogan on this postcard, "It's Not a Choice. It's the Way We're Built.," referred to Subaru's standard all-wheel drive while also making a statement on LGBTQ+ identity.
- circa 2000
- Collections - Artifact
Subaru Marketing Postcard, "It's Not a Choice. It's the Way We're Built, circa 2002
Market research in the early 1990s revealed that Subaru of America had a significant number of lesbian customers. The company launched an ad campaign with messages that appealed specifically to LGBTQ+ consumers. The slogan on this postcard, "It's Not a Choice. It's the Way We're Built.," referred to Subaru's standard all-wheel drive while also making a statement on LGBTQ+ identity.
- Subaru "Star" Wagon, 1969 - Japanese automaker Subaru was founded in 1953 and exported its first cars to the United States in 1968. The company became known for its horizontally opposed boxer engines and its widespread use of all-wheel drive. Subaru's outdoorsy wagons and crossovers attracted a devoted following among American car buyers.
- 1969
- Collections - Artifact
Subaru "Star" Wagon, 1969
Japanese automaker Subaru was founded in 1953 and exported its first cars to the United States in 1968. The company became known for its horizontally opposed boxer engines and its widespread use of all-wheel drive. Subaru's outdoorsy wagons and crossovers attracted a devoted following among American car buyers.
- Subaru Sales Brochure, "The Beauty of All-Wheel Drive," 1996 - Japanese automaker Subaru was founded in 1953 and exported its first cars to the United States in 1968. The company became known for its horizontally opposed boxer engines and its widespread use of all-wheel drive. Subaru's outdoorsy wagons and crossovers attracted a devoted following among American car buyers.
- 1996
- Collections - Artifact
Subaru Sales Brochure, "The Beauty of All-Wheel Drive," 1996
Japanese automaker Subaru was founded in 1953 and exported its first cars to the United States in 1968. The company became known for its horizontally opposed boxer engines and its widespread use of all-wheel drive. Subaru's outdoorsy wagons and crossovers attracted a devoted following among American car buyers.
- Subaru Sales Flier, "The Beauty of All-Wheel Drive," 1998 - Japanese automaker Subaru was founded in 1953 and exported its first cars to the United States in 1968. The company became known for its horizontally opposed boxer engines and its widespread use of all-wheel drive. Subaru's outdoorsy wagons and crossovers attracted a devoted following among American car buyers.
- 1997
- Collections - Artifact
Subaru Sales Flier, "The Beauty of All-Wheel Drive," 1998
Japanese automaker Subaru was founded in 1953 and exported its first cars to the United States in 1968. The company became known for its horizontally opposed boxer engines and its widespread use of all-wheel drive. Subaru's outdoorsy wagons and crossovers attracted a devoted following among American car buyers.
- Subaru DL Station Wagon, 1977 - Japanese automaker Subaru was founded in 1953 and exported its first cars to the United States in 1968. The company became known for its horizontally opposed boxer engines and its widespread use of all-wheel drive. Subaru's outdoorsy wagons and crossovers attracted a devoted following among American car buyers.
- 1977
- Collections - Artifact
Subaru DL Station Wagon, 1977
Japanese automaker Subaru was founded in 1953 and exported its first cars to the United States in 1968. The company became known for its horizontally opposed boxer engines and its widespread use of all-wheel drive. Subaru's outdoorsy wagons and crossovers attracted a devoted following among American car buyers.
- Subaru Station Wagon, 1977 - Japanese automaker Subaru was founded in 1953 and exported its first cars to the United States in 1968. The company became known for its horizontally opposed boxer engines and its widespread use of all-wheel drive. Subaru's outdoorsy wagons and crossovers attracted a devoted following among American car buyers.
- 1977
- Collections - Artifact
Subaru Station Wagon, 1977
Japanese automaker Subaru was founded in 1953 and exported its first cars to the United States in 1968. The company became known for its horizontally opposed boxer engines and its widespread use of all-wheel drive. Subaru's outdoorsy wagons and crossovers attracted a devoted following among American car buyers.
- Subaru Legacy Outback Nameplate, 1995-1998 - Car model names might seem straightforward (especially once they are well-established and familiar) but most are masterpieces of allusion, rife with references to glamorous locations, social rank, rugged environment -- all tied to the self-image and aspirations of potential car buyers. Different styles of lettering -- whether bold, high-tech, freehand, or formal -- offer further reinforcement to the power of a model name.
- 1995-1998
- Collections - Artifact
Subaru Legacy Outback Nameplate, 1995-1998
Car model names might seem straightforward (especially once they are well-established and familiar) but most are masterpieces of allusion, rife with references to glamorous locations, social rank, rugged environment -- all tied to the self-image and aspirations of potential car buyers. Different styles of lettering -- whether bold, high-tech, freehand, or formal -- offer further reinforcement to the power of a model name.