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- Chrysler Corporation Advertisement, "Out of a Test-Tube Came a Billion-Dollar Industry," October 1936 - In this 1936 advertisement, Chrysler Corporation suggested that behind each of its vehicles was "something far more important than the materials from which the car is made." The ad made a comparison to British chemist William Henry Perkin who, in 1856, discovered a synthetic dye. Perkin recognized something special in his dye, just as Chrysler drivers did in their automobiles.

- October 12, 1936
- Collections - Artifact
Chrysler Corporation Advertisement, "Out of a Test-Tube Came a Billion-Dollar Industry," October 1936
In this 1936 advertisement, Chrysler Corporation suggested that behind each of its vehicles was "something far more important than the materials from which the car is made." The ad made a comparison to British chemist William Henry Perkin who, in 1856, discovered a synthetic dye. Perkin recognized something special in his dye, just as Chrysler drivers did in their automobiles.