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- World War I Poster, "Order Coal Now," circa 1917 - During the First World War, governments of all the warring nations used poster campaigns to encourage civilian and military support of the war effort. Artists widely used an innovative advertising technique for these posters that moved away from a factual depiction of a product's material or event's subject to an emphasis on appealing to the viewer's emotions.

- circa 1917
- Collections - Artifact
World War I Poster, "Order Coal Now," circa 1917
During the First World War, governments of all the warring nations used poster campaigns to encourage civilian and military support of the war effort. Artists widely used an innovative advertising technique for these posters that moved away from a factual depiction of a product's material or event's subject to an emphasis on appealing to the viewer's emotions.
- World War I Poster, "Uncle Sam Needs that Extra Shovelful," circa 1917 - Coal fueled American industry in the early 20th century -- which meant that it also fueled much of the country's military effort during World War I. This poster, issued by the United States Fuel Administration about 1917, encouraged factory workers to conserve coal when firing boilers for steam-powered machinery.

- circa 1917
- Collections - Artifact
World War I Poster, "Uncle Sam Needs that Extra Shovelful," circa 1917
Coal fueled American industry in the early 20th century -- which meant that it also fueled much of the country's military effort during World War I. This poster, issued by the United States Fuel Administration about 1917, encouraged factory workers to conserve coal when firing boilers for steam-powered machinery.