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- Lincoln Town Car Emblem, 1991 - An automobile manufacturer's badge is fundamental to the company's brand identity -- just as the maker's name is often important to <em>our</em> identity as consumers and drivers. Early automobile badges tended to be small and often discreetly located; today they have evolved into enlarged, prominently placed, and frequently symmetrical logos -- easy to recognize, even at a glance in a rear-view mirror.

- 1991
- Collections - Artifact
Lincoln Town Car Emblem, 1991
An automobile manufacturer's badge is fundamental to the company's brand identity -- just as the maker's name is often important to our identity as consumers and drivers. Early automobile badges tended to be small and often discreetly located; today they have evolved into enlarged, prominently placed, and frequently symmetrical logos -- easy to recognize, even at a glance in a rear-view mirror.
- Lincoln Nameplate from 1991 Town Car - Car model names might seem straightforward (especially once they are well-established and familiar) but most are masterpieces of allusion, rife with references to glamorous locations, social rank, rugged environment -- all tied to the self-image and aspirations of potential car buyers. Different styles of lettering -- whether bold, high-tech, freehand, or formal -- offer further reinforcement to the power of a model name.

- 1991
- Collections - Artifact
Lincoln Nameplate from 1991 Town Car
Car model names might seem straightforward (especially once they are well-established and familiar) but most are masterpieces of allusion, rife with references to glamorous locations, social rank, rugged environment -- all tied to the self-image and aspirations of potential car buyers. Different styles of lettering -- whether bold, high-tech, freehand, or formal -- offer further reinforcement to the power of a model name.
- AAA Automobile Club of Michigan Badge & License Plate Topper, 1945-1960 - Twentieth-century motorists who belonged to automobile clubs attached badges or emblems to their vehicles. These membership badges were displayed prominently on radiators, license plates, bumpers, or elsewhere on the car. The badges helped identify members and promoted the organization. The Automobile Club of Michigan, a local AAA affiliate, issued this license plate topper in the decades after World War II.

- 1945-1960
- Collections - Artifact
AAA Automobile Club of Michigan Badge & License Plate Topper, 1945-1960
Twentieth-century motorists who belonged to automobile clubs attached badges or emblems to their vehicles. These membership badges were displayed prominently on radiators, license plates, bumpers, or elsewhere on the car. The badges helped identify members and promoted the organization. The Automobile Club of Michigan, a local AAA affiliate, issued this license plate topper in the decades after World War II.
- Automobile Club of Michigan AAA Reflector Badge and License Plate Topper, 1950-1960 - Twentieth-century motorists who belonged to automobile clubs attached badges or emblems to their vehicles. The badges helped identify members and promoted the organization. This Automobile Club of Michigan badge also contains a reflector--an added safety device. It could help warn oncoming motorist of a stranded vehicle on dark nights.

- 1950-1960
- Collections - Artifact
Automobile Club of Michigan AAA Reflector Badge and License Plate Topper, 1950-1960
Twentieth-century motorists who belonged to automobile clubs attached badges or emblems to their vehicles. The badges helped identify members and promoted the organization. This Automobile Club of Michigan badge also contains a reflector--an added safety device. It could help warn oncoming motorist of a stranded vehicle on dark nights.
- State Farm Mutual Automobile Insurance Company License Plate Topper, 1940-1955 - Drivers attached badges or emblems to their vehicles to identify their affiliation with a company or group, or to indicate personal interests. This badge, from the mid-20th century, identified the driver as being insured by State Farm. It was placed along the top edge of a license plate for easy display and recognition.

- 1940-1955
- Collections - Artifact
State Farm Mutual Automobile Insurance Company License Plate Topper, 1940-1955
Drivers attached badges or emblems to their vehicles to identify their affiliation with a company or group, or to indicate personal interests. This badge, from the mid-20th century, identified the driver as being insured by State Farm. It was placed along the top edge of a license plate for easy display and recognition.
- Lincoln Town Car Nameplate, 1991 - Car model names might seem straightforward (especially once they are well-established and familiar) but most are masterpieces of allusion, rife with references to glamorous locations, social rank, rugged environment -- all tied to the self-image and aspirations of potential car buyers. Different styles of lettering -- whether bold, high-tech, freehand, or formal -- offer further reinforcement to the power of a model name.

- 1991
- Collections - Artifact
Lincoln Town Car Nameplate, 1991
Car model names might seem straightforward (especially once they are well-established and familiar) but most are masterpieces of allusion, rife with references to glamorous locations, social rank, rugged environment -- all tied to the self-image and aspirations of potential car buyers. Different styles of lettering -- whether bold, high-tech, freehand, or formal -- offer further reinforcement to the power of a model name.
- Lincoln Nameplate from 1991 Town Car - Car model names might seem straightforward (especially once they are well-established and familiar) but most are masterpieces of allusion, rife with references to glamorous locations, social rank, rugged environment -- all tied to the self-image and aspirations of potential car buyers. Different styles of lettering -- whether bold, high-tech, freehand, or formal -- offer further reinforcement to the power of a model name.

- 1991
- Collections - Artifact
Lincoln Nameplate from 1991 Town Car
Car model names might seem straightforward (especially once they are well-established and familiar) but most are masterpieces of allusion, rife with references to glamorous locations, social rank, rugged environment -- all tied to the self-image and aspirations of potential car buyers. Different styles of lettering -- whether bold, high-tech, freehand, or formal -- offer further reinforcement to the power of a model name.
- "I Like Ike" License Plate Topper, 1952 - In the early 1950s, Dwight Eisenhower or "Ike" was one of the most admired living Americans. Both parties courted the trusted World War II military leader sure that Eisenhower would win if he ran for president. He would. "Ike" declared he was a Republican and in 1952 easily defeated his Democratic opponent, Adlai Stevenson. "I Like Ike" became his popular campaign slogan.

- 1952
- Collections - Artifact
"I Like Ike" License Plate Topper, 1952
In the early 1950s, Dwight Eisenhower or "Ike" was one of the most admired living Americans. Both parties courted the trusted World War II military leader sure that Eisenhower would win if he ran for president. He would. "Ike" declared he was a Republican and in 1952 easily defeated his Democratic opponent, Adlai Stevenson. "I Like Ike" became his popular campaign slogan.
- Automobile Club of Michigan Emblem License Plate Topper, 1945-1960 - Twentieth-century motorists who belonged to automobile clubs attached badges or emblems to their vehicles. These membership badges were displayed prominently on radiators, license plates, bumpers, or elsewhere on the car. The badges helped identify members and promoted the organization. The Automobile Club of Michigan, a local AAA affiliate, issued this license plate topper in the decades after World War II.

- 1945-1960
- Collections - Artifact
Automobile Club of Michigan Emblem License Plate Topper, 1945-1960
Twentieth-century motorists who belonged to automobile clubs attached badges or emblems to their vehicles. These membership badges were displayed prominently on radiators, license plates, bumpers, or elsewhere on the car. The badges helped identify members and promoted the organization. The Automobile Club of Michigan, a local AAA affiliate, issued this license plate topper in the decades after World War II.
- Chrysler Emblem, 1984-1986 - An automobile manufacturer's badge is fundamental to the company's brand identity -- just as the maker's name is often important to <em>our</em> identity as consumers and drivers. Early automobile badges tended to be small and often discreetly located; today they have evolved into enlarged, prominently placed, and frequently symmetrical logos -- easy to recognize, even at a glance in a rear-view mirror.

- 1984-1986
- Collections - Artifact
Chrysler Emblem, 1984-1986
An automobile manufacturer's badge is fundamental to the company's brand identity -- just as the maker's name is often important to our identity as consumers and drivers. Early automobile badges tended to be small and often discreetly located; today they have evolved into enlarged, prominently placed, and frequently symmetrical logos -- easy to recognize, even at a glance in a rear-view mirror.