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- Wall Drug Sign, 1960-1980 - Sometimes the array of motorists' services that evolved along the roadside evolved into tourist attractions. Such was the case with Wall Drug, purchased by Ted and Dorothy Hustead in 1931. The "Wall Drug Back Yard" features the free ice-water well that made the place famous, along with a gallery of wonders and a variety of photo ops.
- 1960-1980
- Collections - Artifact
Wall Drug Sign, 1960-1980
Sometimes the array of motorists' services that evolved along the roadside evolved into tourist attractions. Such was the case with Wall Drug, purchased by Ted and Dorothy Hustead in 1931. The "Wall Drug Back Yard" features the free ice-water well that made the place famous, along with a gallery of wonders and a variety of photo ops.
- Pennant, "Wall Drug, Badlands, South Dakota," 1940-1965 - Wall Drug on the edge of the South Dakota Badlands seems like an odd place for a tourist attraction, but since 1936, when the owners placed signs along the local highway offering free ice water, visitors have not stopped coming. Thousands of over-heated motorists still stop each year to rest, buy a souvenir, and get a cool drink.
- 1940-1965
- Collections - Artifact
Pennant, "Wall Drug, Badlands, South Dakota," 1940-1965
Wall Drug on the edge of the South Dakota Badlands seems like an odd place for a tourist attraction, but since 1936, when the owners placed signs along the local highway offering free ice water, visitors have not stopped coming. Thousands of over-heated motorists still stop each year to rest, buy a souvenir, and get a cool drink.
- Wall Drug Sign, 1930-1940 - Sometimes the array of motorists' services that evolved along the roadside became tourist attractions. Such was the case with Wall Drug, purchased by Ted and Dorothy Hustead in 1931. When Dorothy decided to advertise free ice water to tourists heading to Mount Rushmore (opened 1941), business became brisk. Wall Drug would go on to become a legendary tourist destination.
- 1930-1940
- Collections - Artifact
Wall Drug Sign, 1930-1940
Sometimes the array of motorists' services that evolved along the roadside became tourist attractions. Such was the case with Wall Drug, purchased by Ted and Dorothy Hustead in 1931. When Dorothy decided to advertise free ice water to tourists heading to Mount Rushmore (opened 1941), business became brisk. Wall Drug would go on to become a legendary tourist destination.
- Wall Drug Sign, 1950-1960 - Sometimes the array of motorists' services that evolved along the roadside became tourist attractions. Such was the case with Wall Drug, purchased by Ted and Dorothy Hustead in 1931. When Dorothy decided to advertise free ice water to tourists heading to Mount Rushmore (opened 1941), business became brisk. Wall Drug would go on to become a legendary tourist destination.
- 1950-1960
- Collections - Artifact
Wall Drug Sign, 1950-1960
Sometimes the array of motorists' services that evolved along the roadside became tourist attractions. Such was the case with Wall Drug, purchased by Ted and Dorothy Hustead in 1931. When Dorothy decided to advertise free ice water to tourists heading to Mount Rushmore (opened 1941), business became brisk. Wall Drug would go on to become a legendary tourist destination.