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- Spool of Wire, Used with a Mowtron Mower, 1974 - This spool of electrical wire was a component of an early-1970s automated lawn mowing system known as "Mowtron." Hubert Wenzel, a licensed Mowtron dealer, laid the wire under his suburban lawn in a predetermined pattern. When linked to an isolation transformer, it operated as a closed electrical circuit -- part of the transistorized system that guided the self-propelled, gasoline-powered Mowtron mower.
- 1974
- Collections - Artifact
Spool of Wire, Used with a Mowtron Mower, 1974
This spool of electrical wire was a component of an early-1970s automated lawn mowing system known as "Mowtron." Hubert Wenzel, a licensed Mowtron dealer, laid the wire under his suburban lawn in a predetermined pattern. When linked to an isolation transformer, it operated as a closed electrical circuit -- part of the transistorized system that guided the self-propelled, gasoline-powered Mowtron mower.
- Spool of Electrical Cord, Used with a Mowtron Mower, 1973 - This spool of electrical cord and aluminum tube was a component of an early-1970s automated lawn mowing system known as "Mowtron." Hubert Wenzel, a licensed Mowtron dealer and engineer by training, used it with his Mowtron mower on his suburban lawn. The wire made up part of the transistorized electronic system that operated the mower.
- November 01, 1973
- Collections - Artifact
Spool of Electrical Cord, Used with a Mowtron Mower, 1973
This spool of electrical cord and aluminum tube was a component of an early-1970s automated lawn mowing system known as "Mowtron." Hubert Wenzel, a licensed Mowtron dealer and engineer by training, used it with his Mowtron mower on his suburban lawn. The wire made up part of the transistorized electronic system that operated the mower.
- "Mowtron Mower" Sign, 1974 - "Mowtron...Mows while you Doze!" The American Marketing and Sales Company stressed computerized operation to encourage adoption of its autonomous lawn mower. The machine followed signals emitted by a transistorized guidance system, eliminating the need for homeowners to dedicate valuable time to lawn care. Built-in features like sensitized bumpers eased safety concerns, though sales fell far short of the company's dreams.
- 1974
- Collections - Artifact
"Mowtron Mower" Sign, 1974
"Mowtron...Mows while you Doze!" The American Marketing and Sales Company stressed computerized operation to encourage adoption of its autonomous lawn mower. The machine followed signals emitted by a transistorized guidance system, eliminating the need for homeowners to dedicate valuable time to lawn care. Built-in features like sensitized bumpers eased safety concerns, though sales fell far short of the company's dreams.
- "Mowtron Mower" Sign, 1974 - "Mowtron...Mows while you Doze!" The American Marketing and Sales Company stressed computerized operation to encourage adoption of its autonomous lawn mower. The machine followed signals emitted by a transistorized guidance system, eliminating the need for homeowners to dedicate valuable time to lawn care. Built-in features like sensitized bumpers eased safety concerns, though sales fell far short of the company's dreams.
- 1974
- Collections - Artifact
"Mowtron Mower" Sign, 1974
"Mowtron...Mows while you Doze!" The American Marketing and Sales Company stressed computerized operation to encourage adoption of its autonomous lawn mower. The machine followed signals emitted by a transistorized guidance system, eliminating the need for homeowners to dedicate valuable time to lawn care. Built-in features like sensitized bumpers eased safety concerns, though sales fell far short of the company's dreams.
- Mowtron Mower, Used as a Display Model, 1974 - "Mowtron...Mows while you Doze!" The American Marketing and Sales Company stressed computerized operation to encourage adoption of its autonomous lawn mower. The machine followed signals emitted by a transistorized guidance system, eliminating the need for homeowners to dedicate valuable time to lawn care. Built-in features like sensitized bumpers eased safety concerns, though sales fell far short of the company's dreams.
- 1974
- Collections - Artifact
Mowtron Mower, Used as a Display Model, 1974
"Mowtron...Mows while you Doze!" The American Marketing and Sales Company stressed computerized operation to encourage adoption of its autonomous lawn mower. The machine followed signals emitted by a transistorized guidance system, eliminating the need for homeowners to dedicate valuable time to lawn care. Built-in features like sensitized bumpers eased safety concerns, though sales fell far short of the company's dreams.
- Accessory Used to Aid in Positioning a Mowtron Mower, 1974 - "Mowtron...Mows while you Doze!" The American Marketing and Sales Company stressed computerized operation to encourage adoption of its autonomous lawn mower. The machine followed signals emitted by a transistorized guidance system, eliminating the need for homeowners to dedicate valuable time to lawn care. Built-in features like sensitized bumpers eased safety concerns, though sales fell far short of the company's dreams.
- 1974
- Collections - Artifact
Accessory Used to Aid in Positioning a Mowtron Mower, 1974
"Mowtron...Mows while you Doze!" The American Marketing and Sales Company stressed computerized operation to encourage adoption of its autonomous lawn mower. The machine followed signals emitted by a transistorized guidance system, eliminating the need for homeowners to dedicate valuable time to lawn care. Built-in features like sensitized bumpers eased safety concerns, though sales fell far short of the company's dreams.
- Display Stand for a Mowtron Mower, 1974 - "Mowtron...Mows while you Doze!" The American Marketing and Sales Company stressed computerized operation to encourage adoption of its autonomous lawn mower. The machine followed signals emitted by a transistorized guidance system, eliminating the need for homeowners to dedicate valuable time to lawn care. Built-in features like sensitized bumpers eased safety concerns, though sales fell far short of the company's dreams.
- 1974
- Collections - Artifact
Display Stand for a Mowtron Mower, 1974
"Mowtron...Mows while you Doze!" The American Marketing and Sales Company stressed computerized operation to encourage adoption of its autonomous lawn mower. The machine followed signals emitted by a transistorized guidance system, eliminating the need for homeowners to dedicate valuable time to lawn care. Built-in features like sensitized bumpers eased safety concerns, though sales fell far short of the company's dreams.
- Wire Installation Machine, Used with a Mowtron Mower, 1974 - Hubert Wenzel, a licensed dealer of the "Mowtron" automated lawn mowing system, modified this Bantam Sod-Master to cut a trench for wire. Laid in a predetermined pattern under Wenzel's suburban lawn and linked to an isolation transformer, the wire operated as a closed electrical circuit. It was part of the transistorized system that guided the self-propelled, gasoline powered Mowtron mower.
- 1974
- Collections - Artifact
Wire Installation Machine, Used with a Mowtron Mower, 1974
Hubert Wenzel, a licensed dealer of the "Mowtron" automated lawn mowing system, modified this Bantam Sod-Master to cut a trench for wire. Laid in a predetermined pattern under Wenzel's suburban lawn and linked to an isolation transformer, the wire operated as a closed electrical circuit. It was part of the transistorized system that guided the self-propelled, gasoline powered Mowtron mower.
- Mowtron Mower, Used by Hubert Wenzel, 1974 - "Mowtron...Mows while you Doze!" The American Marketing and Sales Company stressed computerized operation to encourage adoption of its autonomous lawn mower. The machine followed signals emitted by a transistorized guidance system, eliminating the need for homeowners to dedicate valuable time to lawn care. Built-in features like sensitized bumpers eased safety concerns, though sales fell far short of the company's dreams.
- 1974
- Collections - Artifact
Mowtron Mower, Used by Hubert Wenzel, 1974
"Mowtron...Mows while you Doze!" The American Marketing and Sales Company stressed computerized operation to encourage adoption of its autonomous lawn mower. The machine followed signals emitted by a transistorized guidance system, eliminating the need for homeowners to dedicate valuable time to lawn care. Built-in features like sensitized bumpers eased safety concerns, though sales fell far short of the company's dreams.
- Videocassette, circa 1974 - The American Marketing and Sales Company (AMSC) issued this videocassette with a Fairchild projector in 1976. Salesmen used these to explain AMSC's computerized "Mowtron" mower. It ran on gasoline but took direction from an electronic sensory and guidance system -- not a human operator. The film also highlighted safety features, such as sensitized bumpers that stopped the machine when it touched an obstacle.
- circa 1974
- Collections - Artifact
Videocassette, circa 1974
The American Marketing and Sales Company (AMSC) issued this videocassette with a Fairchild projector in 1976. Salesmen used these to explain AMSC's computerized "Mowtron" mower. It ran on gasoline but took direction from an electronic sensory and guidance system -- not a human operator. The film also highlighted safety features, such as sensitized bumpers that stopped the machine when it touched an obstacle.