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- "Ford News" Issue for September 1931 - Ford Motor Company published <em>Ford News</em> from 1920 to 1942. The magazine kept employees and dealers informed on the automaker's products and activities. Each issue contained general-interest stories as well. The September 1931 cover featured a Model A roadster posed by the new powerhouse at Ford's Engineering Laboratory in Dearborn, Michigan.
- September 01, 1931
- Collections - Artifact
"Ford News" Issue for September 1931
Ford Motor Company published Ford News from 1920 to 1942. The magazine kept employees and dealers informed on the automaker's products and activities. Each issue contained general-interest stories as well. The September 1931 cover featured a Model A roadster posed by the new powerhouse at Ford's Engineering Laboratory in Dearborn, Michigan.
- Ford Motor Company Publication, "The Woman and the Ford," circa 1915 - The growing number of women driving Model Ts could not escape Ford Motor Company's attention. Ford was one of the earliest auto manufacturers to directly market to women. This booklet claims that the automobile has "broadened her horizon -- increased her pleasures -- given new vigor to her body -- made neighbors of faraway friends -- and multiplied tremendously her range of activities."
- circa 1915
- Collections - Artifact
Ford Motor Company Publication, "The Woman and the Ford," circa 1915
The growing number of women driving Model Ts could not escape Ford Motor Company's attention. Ford was one of the earliest auto manufacturers to directly market to women. This booklet claims that the automobile has "broadened her horizon -- increased her pleasures -- given new vigor to her body -- made neighbors of faraway friends -- and multiplied tremendously her range of activities."
- "Motor" Magazine, Bound Volume for January-September 1919 -
- January 1919-September 1919
- Collections - Artifact
"Motor" Magazine, Bound Volume for January-September 1919
- Woman Driver Wearing Motoring Hat, 1910-1920 - Early automobiles were very expensive toys used for leisure travel and recreation. The wealthy people who owned and drove them dressed practically <em>and</em> fashionably, wearing driving clothes that protected from dust, mud, bugs, and weather while announcing them as well-to-do motorists. This woman wears a large driving hat and a long coat called a duster.
- 1910-1920
- Collections - Artifact
Woman Driver Wearing Motoring Hat, 1910-1920
Early automobiles were very expensive toys used for leisure travel and recreation. The wealthy people who owned and drove them dressed practically and fashionably, wearing driving clothes that protected from dust, mud, bugs, and weather while announcing them as well-to-do motorists. This woman wears a large driving hat and a long coat called a duster.
- Woman Driving a Touring Automobile, circa 1920 - American women welcomed the automobile's mobility and implied freedom. Cars arrived at a time when women were increasingly breaking away from the traditional domestic sphere and making new inroads in the workplace and in civic engagement. The automobile accelerated that social change.
- circa 1920
- Collections - Artifact
Woman Driving a Touring Automobile, circa 1920
American women welcomed the automobile's mobility and implied freedom. Cars arrived at a time when women were increasingly breaking away from the traditional domestic sphere and making new inroads in the workplace and in civic engagement. The automobile accelerated that social change.
- Sales Brochure Featuring the 1925 Ford Model T Sedan, "Her Personal Car" - Ford Motor Company advertisements often targeted women because of their growing sense of freedom in the early twentieth century. As social norms for women changed, Ford marketed the Model T towards women as a way to experience adventure and acquire a sense of liberation. Brochures, sales booklets, and advertisements often times used female customer testimonials to strengthen that message.
- 1925
- Collections - Artifact
Sales Brochure Featuring the 1925 Ford Model T Sedan, "Her Personal Car"
Ford Motor Company advertisements often targeted women because of their growing sense of freedom in the early twentieth century. As social norms for women changed, Ford marketed the Model T towards women as a way to experience adventure and acquire a sense of liberation. Brochures, sales booklets, and advertisements often times used female customer testimonials to strengthen that message.
- Advertisement for the 1924 Ford Model T, "Cancel Distance & Conquer Weather" - Ford Motor Company regularly advertised the dependability of the Model T along with the car's ability to handle any terrain -- two characteristics that many consumers believed separated Ford cars from all the rest. In this advertisement, Ford declared that Model T demand was "wide and ever-growing," but in actuality production peaked in 1923 and declined every year thereafter.
- 1924
- Collections - Artifact
Advertisement for the 1924 Ford Model T, "Cancel Distance & Conquer Weather"
Ford Motor Company regularly advertised the dependability of the Model T along with the car's ability to handle any terrain -- two characteristics that many consumers believed separated Ford cars from all the rest. In this advertisement, Ford declared that Model T demand was "wide and ever-growing," but in actuality production peaked in 1923 and declined every year thereafter.
- Smooth Riding Ease and Restful Comfort Make the New Ford an Especially Good Car for Women, 1928 - Automakers have long realized that, in many families, women have the final say in car-buying decisions. Many advertisements, like this one for the 1928 Ford Model A, were directed toward female customers. This ad ran in the August 1928 issue of <em>Good Housekeeping</em>, a magazine with a significant female readership.
- 1928
- Collections - Artifact
Smooth Riding Ease and Restful Comfort Make the New Ford an Especially Good Car for Women, 1928
Automakers have long realized that, in many families, women have the final say in car-buying decisions. Many advertisements, like this one for the 1928 Ford Model A, were directed toward female customers. This ad ran in the August 1928 issue of Good Housekeeping, a magazine with a significant female readership.
- 1931 Ford Advertisement, "For Greater Safety on Every Highway" - Safety was an infrequent theme in early automobile advertisements, but it's central in this 1931 ad for the Ford Model A. The advertisement spotlights the Model A's safety-glass windshield, with two pieces of plate glass laminated to a clear plastic layer. If the windshield broke, the plastic held the glass pieces together to reduce the risk of cuts.
- 1931
- Collections - Artifact
1931 Ford Advertisement, "For Greater Safety on Every Highway"
Safety was an infrequent theme in early automobile advertisements, but it's central in this 1931 ad for the Ford Model A. The advertisement spotlights the Model A's safety-glass windshield, with two pieces of plate glass laminated to a clear plastic layer. If the windshield broke, the plastic held the glass pieces together to reduce the risk of cuts.
- Service Attendant Showing Customer Visor Mirror, January 1938 - Visor mirrors allowed motorists to check their hair, makeup or personal appearance while on the move. In the 1930s, Ford Motor Company and its dealers sold aftermarket vanity mirrors -- either the mirror by itself or, for cars not already equipped with sun visors, a mirror and visor packaged together.
- January 03, 1938
- Collections - Artifact
Service Attendant Showing Customer Visor Mirror, January 1938
Visor mirrors allowed motorists to check their hair, makeup or personal appearance while on the move. In the 1930s, Ford Motor Company and its dealers sold aftermarket vanity mirrors -- either the mirror by itself or, for cars not already equipped with sun visors, a mirror and visor packaged together.