Search
- "Ford News" Issue for September 1931 - Ford Motor Company published <em>Ford News</em> from 1920 to 1942. The magazine kept employees and dealers informed on the automaker's products and activities. Each issue contained general-interest stories as well. The September 1931 cover featured a Model A roadster posed by the new powerhouse at Ford's Engineering Laboratory in Dearborn, Michigan.
- September 01, 1931
- Collections - Artifact
"Ford News" Issue for September 1931
Ford Motor Company published Ford News from 1920 to 1942. The magazine kept employees and dealers informed on the automaker's products and activities. Each issue contained general-interest stories as well. The September 1931 cover featured a Model A roadster posed by the new powerhouse at Ford's Engineering Laboratory in Dearborn, Michigan.
- Ford Motor Company Publication, "The Woman and the Ford," circa 1915 - The growing number of women driving Model Ts could not escape Ford Motor Company's attention. Ford was one of the earliest auto manufacturers to directly market to women. This booklet claims that the automobile has "broadened her horizon -- increased her pleasures -- given new vigor to her body -- made neighbors of faraway friends -- and multiplied tremendously her range of activities."
- circa 1915
- Collections - Artifact
Ford Motor Company Publication, "The Woman and the Ford," circa 1915
The growing number of women driving Model Ts could not escape Ford Motor Company's attention. Ford was one of the earliest auto manufacturers to directly market to women. This booklet claims that the automobile has "broadened her horizon -- increased her pleasures -- given new vigor to her body -- made neighbors of faraway friends -- and multiplied tremendously her range of activities."
- "Motor" Magazine, Bound Volume for January-September 1919 -
- January 1919-September 1919
- Collections - Artifact
"Motor" Magazine, Bound Volume for January-September 1919
- Sales Brochure Featuring the 1925 Ford Model T Sedan, "Her Personal Car" - Ford Motor Company advertisements often targeted women because of their growing sense of freedom in the early twentieth century. As social norms for women changed, Ford marketed the Model T towards women as a way to experience adventure and acquire a sense of liberation. Brochures, sales booklets, and advertisements often times used female customer testimonials to strengthen that message.
- 1925
- Collections - Artifact
Sales Brochure Featuring the 1925 Ford Model T Sedan, "Her Personal Car"
Ford Motor Company advertisements often targeted women because of their growing sense of freedom in the early twentieth century. As social norms for women changed, Ford marketed the Model T towards women as a way to experience adventure and acquire a sense of liberation. Brochures, sales booklets, and advertisements often times used female customer testimonials to strengthen that message.
- Woman Driver Wearing Motoring Hat, 1910-1920 - Early automobiles were very expensive toys used for leisure travel and recreation. The wealthy people who owned and drove them dressed practically <em>and</em> fashionably, wearing driving clothes that protected from dust, mud, bugs, and weather while announcing them as well-to-do motorists. This woman wears a large driving hat and a long coat called a duster.
- 1910-1920
- Collections - Artifact
Woman Driver Wearing Motoring Hat, 1910-1920
Early automobiles were very expensive toys used for leisure travel and recreation. The wealthy people who owned and drove them dressed practically and fashionably, wearing driving clothes that protected from dust, mud, bugs, and weather while announcing them as well-to-do motorists. This woman wears a large driving hat and a long coat called a duster.
- Woman Driving a Touring Automobile, circa 1920 - American women welcomed the automobile's mobility and implied freedom. Cars arrived at a time when women were increasingly breaking away from the traditional domestic sphere and making new inroads in the workplace and in civic engagement. The automobile accelerated that social change.
- circa 1920
- Collections - Artifact
Woman Driving a Touring Automobile, circa 1920
American women welcomed the automobile's mobility and implied freedom. Cars arrived at a time when women were increasingly breaking away from the traditional domestic sphere and making new inroads in the workplace and in civic engagement. The automobile accelerated that social change.
- Advertising Poster for Bordon Manufacturing Company, 1908 - The automobile arrived at a time when American women were fighting for the right to vote and seeking expanded opportunities beyond traditional domestic roles. The car quickly became a symbol -- and instrument -- of this new freedom. Advertisers made frequent use of automobile imagery, and carmakers increasingly directed their ads toward women.
- 1908
- Collections - Artifact
Advertising Poster for Bordon Manufacturing Company, 1908
The automobile arrived at a time when American women were fighting for the right to vote and seeking expanded opportunities beyond traditional domestic roles. The car quickly became a symbol -- and instrument -- of this new freedom. Advertisers made frequent use of automobile imagery, and carmakers increasingly directed their ads toward women.
- Four Ladies in a Haynes Automobile Traveling From Chicago to New York, circa 1905 - Into the 1920s, many people -- especially men -- considered women to be unfit to drive. Some thought them emotionally unstable, physically weak, and mentally deficient. Others claimed that driving was just plain unfeminine. A few brave, adventurous women set out to prove the naysayers wrong. Women like the ones in this photograph paved the way for a wider acceptance.
- circa 1905
- Collections - Artifact
Four Ladies in a Haynes Automobile Traveling From Chicago to New York, circa 1905
Into the 1920s, many people -- especially men -- considered women to be unfit to drive. Some thought them emotionally unstable, physically weak, and mentally deficient. Others claimed that driving was just plain unfeminine. A few brave, adventurous women set out to prove the naysayers wrong. Women like the ones in this photograph paved the way for a wider acceptance.
- Women in a Ford Model N Roadster, circa 1907 - American women welcomed the automobile's mobility and implied freedom. Cars arrived at a time when women were increasingly breaking away from the traditional domestic sphere and making new inroads in the workplace and in civic engagement. The automobile accelerated that social change.
- circa 1907
- Collections - Artifact
Women in a Ford Model N Roadster, circa 1907
American women welcomed the automobile's mobility and implied freedom. Cars arrived at a time when women were increasingly breaking away from the traditional domestic sphere and making new inroads in the workplace and in civic engagement. The automobile accelerated that social change.
- Advertisement for the 1924 Ford Model T, "Cancel Distance & Conquer Weather" - Ford Motor Company regularly advertised the dependability of the Model T along with the car's ability to handle any terrain -- two characteristics that many consumers believed separated Ford cars from all the rest. In this advertisement, Ford declared that Model T demand was "wide and ever-growing," but in actuality production peaked in 1923 and declined every year thereafter.
- 1924
- Collections - Artifact
Advertisement for the 1924 Ford Model T, "Cancel Distance & Conquer Weather"
Ford Motor Company regularly advertised the dependability of the Model T along with the car's ability to handle any terrain -- two characteristics that many consumers believed separated Ford cars from all the rest. In this advertisement, Ford declared that Model T demand was "wide and ever-growing," but in actuality production peaked in 1923 and declined every year thereafter.