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- Roll of Hallmark Gift Wrap, 1993-2012 - Hallmark began selling postcards and greeting cards in the early 1900s--but the company did not stop there. Hallmark introduced gift wrap in the late 1910s, tested an adhesive ribbon in the 1930s, and started selling Christmas ornaments in 1973. Although cards were--and still are--a core product, the company increasingly created a variety of high-quality holiday and party goods.

- 1993-2012
- Collections - Artifact
Roll of Hallmark Gift Wrap, 1993-2012
Hallmark began selling postcards and greeting cards in the early 1900s--but the company did not stop there. Hallmark introduced gift wrap in the late 1910s, tested an adhesive ribbon in the 1930s, and started selling Christmas ornaments in 1973. Although cards were--and still are--a core product, the company increasingly created a variety of high-quality holiday and party goods.
- Roll of Hallmark Gift Wrap, circa 1990 - Hallmark began selling postcards and greeting cards in the early 1900s--but the company did not stop there. Hallmark introduced gift wrap in the late 1910s, tested an adhesive ribbon in the 1930s, and started selling Christmas ornaments in 1973. Although cards were--and still are--a core product, the company increasingly created a variety of high-quality holiday and party goods.

- circa 1990
- Collections - Artifact
Roll of Hallmark Gift Wrap, circa 1990
Hallmark began selling postcards and greeting cards in the early 1900s--but the company did not stop there. Hallmark introduced gift wrap in the late 1910s, tested an adhesive ribbon in the 1930s, and started selling Christmas ornaments in 1973. Although cards were--and still are--a core product, the company increasingly created a variety of high-quality holiday and party goods.
- Hallmark "Hallmark Archives Series: Donald's Surprising Gift" Christmas Ornament, 1997 - Already known for greeting cards, Hallmark introduced a line of Christmas ornaments in 1973. The company's annual release of an increasing array of ornaments revolutionized Christmas decorating, appealing to customers' interest in marking memories and milestones as well as expressing one's personality and unique tastes.

- 1997
- Collections - Artifact
Hallmark "Hallmark Archives Series: Donald's Surprising Gift" Christmas Ornament, 1997
Already known for greeting cards, Hallmark introduced a line of Christmas ornaments in 1973. The company's annual release of an increasing array of ornaments revolutionized Christmas decorating, appealing to customers' interest in marking memories and milestones as well as expressing one's personality and unique tastes.