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- Subaru Marketing Postcard, "XENA LVR" Minnesota License Plate, circa 2000 - Market research in the early 1990s revealed that Subaru of America had a significant number of lesbian customers. The company launched an ad campaign with messages that appealed specifically to LGBTQ+ consumers. The license plate on this postcard, "XENA LVR," referenced <em>Xena: Warrior Princess</em>, a 1995-2001 television series with a strong lesbian fan base.
- circa 2000
- Collections - Artifact
Subaru Marketing Postcard, "XENA LVR" Minnesota License Plate, circa 2000
Market research in the early 1990s revealed that Subaru of America had a significant number of lesbian customers. The company launched an ad campaign with messages that appealed specifically to LGBTQ+ consumers. The license plate on this postcard, "XENA LVR," referenced Xena: Warrior Princess, a 1995-2001 television series with a strong lesbian fan base.