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- Ford "Mode: Flex" Functional Bicycle Prototype, 2015 - Automakers increasingly considered themselves "mobility providers" in the 2010s. Ford Motor Company's MoDe:Flex bicycle prototype was born of that thinking. The power-assisted bike operated via an Apple iPhone app that controlled the electric motor, monitored the rider's speed and heart rate, and provided navigation assistance and traffic updates. When disassembled, the bike fit neatly into the trunk of a compact car.
- 2015
- Collections - Artifact
Ford "Mode: Flex" Functional Bicycle Prototype, 2015
Automakers increasingly considered themselves "mobility providers" in the 2010s. Ford Motor Company's MoDe:Flex bicycle prototype was born of that thinking. The power-assisted bike operated via an Apple iPhone app that controlled the electric motor, monitored the rider's speed and heart rate, and provided navigation assistance and traffic updates. When disassembled, the bike fit neatly into the trunk of a compact car.
- iPhone, 2007 - The iPhone was the apotheosis of the cellphone as pocket computer--powerful technology in a sleek package. This handheld is a music player, a mobile phone, and an internet-enabled device in one, with a trendsetting touchscreen interface. The iPhone's release in 2007 was a well-choreographed media event, with potential buyers waiting in lines for hours at Apple stores across the country.
- 2007
- Collections - Artifact
iPhone, 2007
The iPhone was the apotheosis of the cellphone as pocket computer--powerful technology in a sleek package. This handheld is a music player, a mobile phone, and an internet-enabled device in one, with a trendsetting touchscreen interface. The iPhone's release in 2007 was a well-choreographed media event, with potential buyers waiting in lines for hours at Apple stores across the country.