Pontiac V-8 Matchbook, 1955
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Artifact Overview
Promotional giveaways can place advertising messages deeper into people's lives than billboards or magazine ads. The power of branding -- coupled with consumer brand loyalty -- has also led to the creation of promotional items designed for sale to the public. Everyday items, like this matchbook promoting Pontiac, could remind customers about the company or tell others about the brand.
Artifact Details
Artifact
Matchbook
Date Made
1955
Creators
Place of Creation
Location
Not on exhibit to the public.
Object ID
86.129.53
Credit
From the Collections of The Henry Ford.
Material
Paper (Fiber product)
Color
Blue
Red
Ivory (Color)
Pink (Color)
Dimensions
Height: 2 in
Width: 1.875 in
Thickness: 0.25 in
Inscriptions
Verso: All new...but its Wonderful Name / PONTIAC '55 / Phillips / Garage, Inc. / Plainfield, Conn. / Logan 4-2755
Lower edge: Feature Match Book PAT. 1839,845-6 / LION MATCH CO., INC. / NY MADE IN U.S.A.
Interior: New Performance... / New Economy / Pontiac's Strato-Streak V-8 / 180 Horsepower .... with these Pontiac Firsts! [....]
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