Leche Sello Azul Milk Carton
01
Artifact Overview
The quest for a shatter-proof milk container prompted John Van Wormer to patent a paper carton in 1915. Many processors and distributors continued to use breakable glass bottles, but, after 1937, mechanized production made the disposable, wax-coated folded cartons inexpensive and indispensable liquid containers. The iconic design, a box with a gable-end top with a pouring or drinking spout, remains the industry standard today.
Artifact Details
Artifact
Carton (Container)
Creator Notes
Manufactured by Ex-Cell-O Corporation, Detroit, Michigan, for Single Service Containers, Inc., New York, New York.
Location
Not on exhibit to the public.
Object ID
71.1.1122
Credit
From the Collections of The Henry Ford. Gift of David M. Gwinn.
Material
Cardboard
Metal
Wax
Color
Cream (Color)
Blue
Dimensions
Height: 9 in
Width: 2.75 in
Length: 3 in
Inscriptions
on front of carton:
REG. S. S. A. 23182 "A" / [...] / PARA / ABRIRLA / LEVANTESE . AQUI / [...] / LECHE / SELLO / AZUL / UN LITRO / LECHERIA / NACIONAL / PLANTA DE ALCAHUANTONGO, D F
on sides of carton:
ALIMENTO / PARA LOS / NINOS / TOMESE / CRUDA / O HERVIDA / Inmajorable / REHIDRAZADA DE PRODUCTOS KRAFT / POR LUCHERIA NACIONAL, S. A. / [...]
on back of carton:
LECHE PASTEURIZADA / Purisma! / UN LITRO / SELLO / AZUL / LECHERIA / NACIONAL / S. A. / CALZADA ATZCAPOTZALCO - VILLA 863 / DISTRITO FEDERAL / PLANTA DE ALCAHUANTONGO, D F
on top folds:
I. 123.01 / Pure-Pak / REG. U. S. PAT. OFF. / SINGLE SERVICE CONTAINER / A Product of / EX-CELL-O CORPORATION / DETROIT, MICH.
on top folds:
647 / 2 / Covered / by one or more / U. S. Patent Nos. / 1,763,025 / [...] / 2,329,797 / Manufactured by Ex-Cell-O Corporation for / SINGLE SERVICE CONTAINERS, INC. / 305 EAST 42ND ST., NEW YORK, N. Y.
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