1956 Ford Advertising Proof, "RCA Victor and Ford Motor Company Present Fredric March and Claire Trevor in 'Dodsworth'"
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Artifact Overview
The Ford Motor Company and RCA sponsored the award-winning anthology series Producers' Showcase. The NBC series ran for 37 episodes from 1954 to 1957. This advertisement, slated for TV Guide, promoted the show's treatment of Dodsworth, a television adaptation of the 1934 play based on the Sinclair Lewis novel. Claire Trevor would win an Emmy for her performance.
Artifact Details
Artifact
Advertisement
Date Made
1956
Subject Date
1956
Creator Notes
Made for RCA Victor and Ford Motor Company by Kenyon & Eckhardt, Inc.
Collection Title
Location
By Request in the Benson Ford Research Center
Object ID
64.167.19.264
Credit
From the Collections of The Henry Ford. Gift of Ford Motor Company.
Material
Paper (Fiber product)
Color
Black-and-white (Colors)
Dimensions
Height: 11 in
Width: 8.5 in
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