1956 Ford Advertising Proof, "RCA Victor and Ford Motor Company Present Fredric March and Claire Trevor in 'Dodsworth'"

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Artifact Overview

The Ford Motor Company and RCA sponsored the award-winning anthology series Producers' Showcase. The NBC series ran for 37 episodes from 1954 to 1957. This advertisement, slated for TV Guide, promoted the show's treatment of Dodsworth, a television adaptation of the 1934 play based on the Sinclair Lewis novel. Claire Trevor would win an Emmy for her performance.

Artifact Details

Artifact

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Date Made

1956

Subject Date

1956

Creator Notes

Made for RCA Victor and Ford Motor Company by Kenyon & Eckhardt, Inc.

Location

By Request in the Benson Ford Research Center

Object ID

64.167.19.264

Credit

From the Collections of The Henry Ford. Gift of Ford Motor Company.

Material

Paper (Fiber product)

Color

Black-and-white (Colors)

Dimensions

Height: 11 in
Width: 8.5 in