Lady Schick Jewel Electric Shaver, circa 1972

01

Artifact Overview

Starting in the 1940s, electric shavers were marketed and sold to women as an alternative to disposable razors. Advertisers claimed the shavers were gentler on skin than the ones for men. Women's shavers were made distinct from men's shavers by the softer design, wide range of colors, and decorative flourishes. Noted industrial designer Mel Boldt and Associates designed this product.

Artifact Details

Artifact

Electric razor

Date Made

circa 1972

Creator Notes

Designed by Mel Boldt and Associates and made by Schick Electric, Inc.

Location

Not on exhibit to the public.

Object ID

90.438.108

Credit

From the Collections of The Henry Ford. Gift of Mel Boldt and Associates.

Material

Plastic
Stainless steel
Vinyl
Paper (Fiber product)
Cardboard

Color

Ivory (Color)
Red
Gold (Color)
Pink (Color)
Gray (Color)
White (Color)

Dimensions

Height: 2 in
Width: 4.5 in
Length: 5.25 in

Inscriptions

on front: SCHICK on inside of case lid: Lady Schick / Jewel on top of case: SCHICK on front of packaging: the / Jewel / ELECTRIC / SHAVER / by / LADY SCHICK on back of packaging: MODEL 109 / the / Jewel / ELECTRIC / SHAVER / by LADY SCHICK / Self-sharpening chrome stainless shaving head whisks away every hair. / Push-button head removal for easy cleaning. / Single head designed for both legs and underarms (no head changing needed). / Handsome case for storage and travel. / Trouble-free, quiet motor, 110-120 Volts AC. / In feminine white with delicate jewel design / SCHICK INC., LANCASTER, PENNSYLVANIA 17634 PRINTED IN U.S.A. PART #12084