1940 Mercury Eight Economy Test Run, Ishpeming, Michigan, April 1940

01

Artifact Overview

Ford Motor Company launched its Mercury line for 1939. Ford promoted Mercury as a larger car that was economical to operate, with a stated fuel economy of up to 20 miles per gallon. That claim was put to the test in a Ford-sponsored economy run across the United States with a 1940 Mercury sedan.

Artifact Details

Artifact

Photographic print

Date Made

13 April 1940

Subject Date

13 April 1940

Location

By Request in the Benson Ford Research Center

Object ID

64.167.833.P.73588.A

Credit

From the Collections of The Henry Ford. Gift of Ford Motor Company.

Material

Paper (Fiber product)
Linen (Material)

Technique

Gelatin silver process

Color

Black-and-white (Colors)

Dimensions

Height: 8.125 in
Width: 10.938 in