Advertisement for the 1908 Ford Line of Cars, "You Can Afford to Own an Automobile"

01

Artifact Overview

Even before Ford introduced its low-priced Model T in late 1908, the company emphasized affordability. This ad touts the hot-selling Models N, R, and S, none priced higher than $750. It also claims that the slow-selling Model K, priced at $2,800, "will do anything any $5,000 car will, and do it better."

Artifact Details

Artifact

Advertisement

Subject Date

01 June 1908

Creator Notes

Published in Ford Times, June 1, 1908.

Location

By Request in the Benson Ford Research Center

Object ID

64.167.19.520

Credit

From the Collections of The Henry Ford. Gift of Ford Motor Company.

Material

Paper (Fiber product)

Technique

Copying

Color

Black-and-white (Colors)

Dimensions

Height: 12.875 in
Width: 9.875 in

Inscriptions

Handwritten on back: Ford Times / June 1, 1908 / p.20 / 118%
Advertisement for the 1908 Ford Line of Cars, "You Can Afford to Own an Automobile"