Motor Trend's 1966 "Toyota Corona Roadtest"

01

Artifact Overview

Motor Trend magazine praised the 1966 Toyota Corona. Magazine staffers who test drove the vehicle "loved it." Toyota reprinted the August 1965 article as part of this sales brochure. Increasingly, American buyers would turn to smaller import vehicles when American cars became larger and less economical and less reliable.

Artifact Details

Artifact

Publication (Document)

Date Made

1965

Subject Date

1966

Creator Notes

Made for Toyota Motor Corporation

Location

By Request in the Benson Ford Research Center

Object ID

88.352.190

Credit

From the Collections of The Henry Ford. Gift of George Wind.

Material

Paper (Fiber product)

Technique

Printing (Process)

Color

Black-and-white (Colors)
Red

Dimensions

Height: 11 in
Width: 8.563 in

Inscriptions

Printed on front cover: MOTOR / TREND / TOYOTA CORONA / ROADTEST / "Spirited, miserly, rugged, and / comfortable, Corona boasts a host / of no-cost extras; makes sense / for American buyers."
Motor Trend's 1966 "Toyota Corona Roadtest"