1959 Volkswagen Advertisement, "This is the First Station Wagon that Makes Sense"

01

Artifact Overview

Volkswagen advertised its roomy practicality in this 1959 ad. If you had six children, a nanny, a close friend, and a large dog, you didn't need a sports car. You didn't even need a larger conventional station wagon. You needed the VW station wagon. According to this ad, Volkswagen provided an easy ride and had more than enough room.

Artifact Details

Artifact

Advertisement

Date Made

1959

Subject Date

1959

Creator Notes

Made for Volkswagen of America, Inc. (Volkswagenwerk)

Location

By Request in the Benson Ford Research Center

Object ID

92.267.1

Credit

From the Collections of The Henry Ford. Gift of the Family of Henry Austin Clark, Jr.

Material

Paper (Fiber product)

Color

Multicolored

Dimensions

Height: 11.5 in
Width: 8.5 in

Inscriptions

Printed under image: "This is the first station wagon that really makes sense" / Ten people, including Jack the St. Bernard… ride easily in the Volkswagen Station Wagon. And there is still a sizeable amount of space… / …four feet shorter than conventional wagons, yet holds more than the largest station wagon. / ...(this) model has a sliding sun roof- makes it marvelously cool. / VW
1959 Volkswagen Advertisement, "This is the First Station Wagon that Makes Sense"