1959 Volkswagen Advertisement, "This is the First Station Wagon that Makes Sense"
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Artifact Overview
Volkswagen advertised its roomy practicality in this 1959 ad. If you had six children, a nanny, a close friend, and a large dog, you didn't need a sports car. You didn't even need a larger conventional station wagon. You needed the VW station wagon. According to this ad, Volkswagen provided an easy ride and had more than enough room.
Artifact Details
Artifact
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Date Made
1959
Subject Date
1959
Creators
Creator Notes
Made for Volkswagen of America, Inc. (Volkswagenwerk)
Collection Title
Location
By Request in the Benson Ford Research Center
Object ID
92.267.1
Credit
From the Collections of The Henry Ford. Gift of the Family of Henry Austin Clark, Jr.
Material
Paper (Fiber product)
Color
Multicolored
Dimensions
Height: 11.5 in
Width: 8.5 in
Inscriptions
Printed under image: "This is the first station wagon that really makes sense" / Ten people, including Jack the St. Bernard… ride easily in the Volkswagen Station Wagon. And there is still a sizeable amount of space… / …four feet shorter than conventional wagons, yet holds more than the largest station wagon. / ...(this) model has a sliding sun roof- makes it marvelously cool. / VW
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