Chrysler 14-Function Pocket Knife, 2002-2005

01

Artifact Overview

Promotional giveaways can place advertising messages deeper into people's lives than billboards or magazine ads. The power of branding -- coupled with consumer brand loyalty -- has also led to the creation of promotional items designed for sale to the public. A Chrysler logo placed on this utility knife from the mid-2000s reinforced a consumer's loyalty to the company.

Artifact Details

Artifact

Pocket knife

Date Made

2002-2005

Creators

Place of Creation

Location

Not on exhibit to the public.

Object ID

2011.347.1

Credit

From the Collections of The Henry Ford.

Material

Stainless steel
Enamel (Fused coating)
Cardboard
Nylon

Color

Silver (Color)
White (Color)
Blue
Black (Color)

Dimensions

Height: 2.75 in (box)
Width: 4.5 in (box)
Length: 1.125 in (box)

Inscriptions

Printed on box: LIFETIME WARRANTY / 14-FUNCTION / #SKSS11 / ROYAL CREST, COPYRIGHT 2002 / MFG. IN CHINA / NAT'L HEADQUARTERS USA / CAN OPENER / CORK SCREW / REAMER / MANICURE BLADE / STURDY REAMER / PHILLIPS SCREWDRIVER / HOOK DISGORGER / FISH SCALER / WOOD/ROPE SAW / SCISSORS / CUTTING BLADE / CAP LIFTER / SLOT SCREWDRIVER / KEY RING On knife: white & light blue Chrysler decal
Chrysler 14-Function Pocket Knife, 2002-2005