"Dialogue in Design" Clip from Interview with Edward T. Welburn, 2011

Edward T. Welburn became head of design at General Motors Corporation in 2003. The appointment made him the first African American to rise to one of the most prestigious jobs in the automotive industry. Welburn's mission for the dozens of GM models he oversaw was to lead their styling and concept teams to an exciting and visually distinctive brand identity for the twenty-first century.