Pennant, "Farmers Market, Hollywood, Cal.," 1940-1965

Tourists purchase simple, inexpensive souvenirs as proof of their travels. These mementos transport vacationers back to the places they visited and the things they did. In the mid-20th century, felt pennants were trendy. This pennant depicts the famous Farmers Market in Hollywood, California. The market opened in 1934. It grew rapidly and became a permanent fixture -- attracting locals and out-of-towners to its stalls and shops.