Pennant, "Ryan Newman, #12," 2003-2008

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Artifact Overview

NASCAR's popularity soared in the 1990s and 2000s. With its fan base growing in size and diversity, the sport attracted new sponsors. Traditional advertisers like auto parts stores and motor oils were joined by breakfast cereals, children's toys and other family-friendly products. Cigarette brands were phased out. NASCAR-themed souvenirs, like this pennant, increased sponsors' reach beyond race day.

Artifact Details

Artifact

Pennant

Date Made

2003-2008

Location

Not on exhibit to the public.

Object ID

2016.11.9

Credit

From the Collections of The Henry Ford. Gift of Matthew E. Talbot.

Material

Felt (Textile)

Color

Black (Color)
Blue

Dimensions

Height: 11.875 in
Width: 29.25 in

Inscriptions

across bottom: Penske Racing South, Inc. trademarks, including the #12 and the likeness of the racecar, and Ryan Newman's name and/or likeness are granted by license from Penske Racing South, Inc. ALLTEL marks are registered trademarks of ALLTEL Corporation. / Design #608 Limited Edition of 5000. front, lower right: RYAN NEWMAN
Pennant, "Ryan Newman, #12," 2003-2008