1951 Chrysler Sales Brochure, "The Beautiful Chrysler"

01

Artifact Overview

The big news from Chrysler for 1951 was the introduction of its new "FirePower" hemispherical combustion chamber V-8 engine. The dome-shaped cylinder heads allowed for more complete, efficient combustion. When Chrysler introduced its next generation of the design for 1964, it dropped the FirePower name in favor of "Hemi." Hemi engines became a Chrysler trademark.

Artifact Details

Artifact

Trade catalog

Date Made

December 1950

Subject Date

1951

Place of Creation

Location

By Request in the Benson Ford Research Center

Object ID

92.150.2589

Credit

From the Collections of The Henry Ford. Gift of the Family of Henry Austin Clark, Jr.

Material

Paper (Fiber product)

Technique

Printing (Process)
Lithography

Color

Multicolored
Black-and-white (Colors)

Dimensions

Height: 8.125 in
Width: 10 in