White Ice Cream and Milk Company Milk Carton
01
Artifact Overview
The quest for a shatter-proof milk container prompted John Van Wormer to patent a paper carton in 1915. Many processors and distributors continued to use breakable glass bottles, but, after 1937, mechanized production made the disposable, wax-coated folded cartons inexpensive and indispensable liquid containers. The iconic design, a box with a gable-end top with a pouring or drinking spout, remains the industry standard today.
Artifact Details
Artifact
Carton (Container)
Creators
Place of Creation
Creator Notes
Manufactured for Ex-Cell-O Corporation, Detroit, Michigan, by the Kieckhefer Container Company, Cherry River Division, Delair, New Jersey, Bensenville, Illinois, and Whittier, California, for White Ice Cream and Milk Company, Wilmington, North Carolina.
Location
Not on exhibit to the public.
Object ID
71.1.1619
Credit
From the Collections of The Henry Ford. Gift of David M. Gwinn.
Material
Cardboard
Color
Cream (Color)
Red
Dimensions
Height: 7.5 in
Width: 5.5 in
Inscriptions
on front of carton:
HALF PINT LIQUID / TO CLOSE / Press Here / TO OPEN / Lift Here / White's PASTEURIZED / GRADE A / HOMOGENIZED VITAMIN D / MILK / 400 U. S. P. VITAMIN D UNITS VIOSTEROL ADDED PER QUART
on back of carton:
GRADE A PASTEURIZED / HOMOGENIZED VITAMIN D / MILK / NEW HANOVER COUNTY / HEALTH DEP'T / PERMIT No. 1 / HALF PINT LIQUID / White's / PASTEURIZED / GRADE A / HOMOGENIZED VITAMIN D / MILK / 400 U. S. P. VITAMIN D UNITS VIOSTEROL ADDED PER QUART
on side of carton:
1733 / Pure-Pak / Reg. U. S. Pat. Off. / CONTAINER - A PRODUCT OF / EX-CELL-O CORPORATION / DETROIT, MICH. / WHITE ICE CREAM / AND MILK COMPANY / WILMINGTON, N. C.
on side of carton:
Z Z Q I I I I / Covered by one or more / U. S. Patent Nos. / 1,763,025 / [...] / 2,329,797 / OTHER PATENTS PENDING / MANUFACTURED FOR EX-CELL-O CORP. BY / KIECKHEFER CONTAINER COMPANY / CHERRY RIVER DIVISION / DELAIR, N. J. BENSENVILLE, ILL. WHITTIER CALIF. / LABORATORY CONTROLLED
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