Pernambuco Milk Carton, circa 1941
01
Artifact Overview
The quest for a shatter-proof milk container prompted John Van Wormer to patent a paper carton in 1915. Many processors and distributors continued to use breakable glass bottles, but, after 1937, mechanized production made the disposable, wax-coated folded cartons inexpensive and indispensable liquid containers. The iconic design, a box with a gable-end top with a pouring or drinking spout, remains the industry standard today.
Artifact Details
Artifact
Carton (Container)
Date Made
circa 1941
Creators
Place of Creation
Creator Notes
Manufactured by Single Service Containers, Inc., Chelsea Massachusetts, for Ex-Cell-O Corporation, Detroit, Michigan. Manufactured for the Uzina Higienisadora de Leite do Recife (Milk Sanitizing Plant of Recife) and distributed by the Cooperativa de Laticinios do Recife (Recife dairy Cooperative; Laticinios is mispelled Lacticinios on carton)
Location
Not on exhibit to the public.
Object ID
71.1.1112
Credit
From the Collections of The Henry Ford. Gift of David M. Gwinn.
Material
Cardboard
Metal
Wax
Color
Cream (Color)
Red
Dimensions
Height: 3.75 in
Width: 2.75 in
Length: 2.75 in
Inscriptions
on front of carton:
ABRIR / AQUI / Exija sempre a / MANTEIGA EXTRA FINA / PERNAMBUCO / BEBA MAIS LEITE
on side of carton:
OS PRODUTOS DA / UZINA HIGIENISADORA DE LEITE DO RECIFE / SAO RIGOROSAMENTE TRATADOS E CON- / TROLADOS POR PESSOAL TECNICO / ESPECIALISADO / Distribuidora: / COOPERATIVA DE LACTICINIOS DO RECIFE / CAIS Dr. JOSE MARIANO 470 FONE 3090 / LEITE E SAUDE
on back of carton:
ESTE ENVOLUCRO CONTEM / 1/4 DE LITRO DE LEITE PASTEURISADO / [...] / BEBA LEITE
on side of carton:
LEITE / ESPECIAL / UZINA H DE LEITE / RECIFE / A / LEITE E SAUDE
on fold:
Fabricado para a / EX-CELL-O CORPORATION / pala SINGLE SERVICE CONTAINERS, INC. / Chelsea, Massachusetts / U. S. A.
on fold:
Pure-Pak / Reg. U. S. Pat. Off. / SINGLE SERVICE CONTAINER
on bottom:
CONCORRA PARA A PROSPERIDADE / DE SUA TERRA! / [...] / AUG - 1941 / 2
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