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- Pontiac Bonneville Nameplate, circa 1990 - Car model names might seem straightforward (especially once they are well-established and familiar) but most are masterpieces of allusion, rife with references to glamorous locations, social rank, rugged environment -- all tied to the self-image and aspirations of potential car buyers. Different styles of lettering -- whether bold, high-tech, freehand, or formal -- offer further reinforcement to the power of a model name.

- circa 1990
- Collections - Artifact
Pontiac Bonneville Nameplate, circa 1990
Car model names might seem straightforward (especially once they are well-established and familiar) but most are masterpieces of allusion, rife with references to glamorous locations, social rank, rugged environment -- all tied to the self-image and aspirations of potential car buyers. Different styles of lettering -- whether bold, high-tech, freehand, or formal -- offer further reinforcement to the power of a model name.
- "Bonneville Dam, Oregon and Washington," 1949 -

- 1949
- Collections - Artifact
"Bonneville Dam, Oregon and Washington," 1949
- Carroll Shelby at Bonneville Salt Flats, Utah, 1956 - Carroll Shelby, Donald Healey and Roy Jackson-Moore traveled to Utah's Bonneville Salt Flats in 1956 with a pair of heavily modified Austin-Healey streamliners. Healey's supercharged car averaged 201.10 miles per hour, fulfilling his personal ambition to break the 200-mph barrier. The naturally aspirated car driven by Shelby and Jackson-Moore set several speed and endurance records on a ten-mile circular course.

- 1956
- Collections - Artifact
Carroll Shelby at Bonneville Salt Flats, Utah, 1956
Carroll Shelby, Donald Healey and Roy Jackson-Moore traveled to Utah's Bonneville Salt Flats in 1956 with a pair of heavily modified Austin-Healey streamliners. Healey's supercharged car averaged 201.10 miles per hour, fulfilling his personal ambition to break the 200-mph barrier. The naturally aspirated car driven by Shelby and Jackson-Moore set several speed and endurance records on a ten-mile circular course.
- Carroll Shelby at Bonneville Salt Flats, Utah, 1956 - Carroll Shelby, Donald Healey and Roy Jackson-Moore traveled to Utah's Bonneville Salt Flats in 1956 with a pair of heavily modified Austin-Healey streamliners. Healey's supercharged car averaged 201.10 miles per hour, fulfilling his personal ambition to break the 200-mph barrier. The naturally aspirated car driven by Shelby and Jackson-Moore set several speed and endurance records on a ten-mile circular course.

- 1956
- Collections - Artifact
Carroll Shelby at Bonneville Salt Flats, Utah, 1956
Carroll Shelby, Donald Healey and Roy Jackson-Moore traveled to Utah's Bonneville Salt Flats in 1956 with a pair of heavily modified Austin-Healey streamliners. Healey's supercharged car averaged 201.10 miles per hour, fulfilling his personal ambition to break the 200-mph barrier. The naturally aspirated car driven by Shelby and Jackson-Moore set several speed and endurance records on a ten-mile circular course.
- Official Timing Stand, Bonneville Salt Flats, Utah, 1956 - In the 1930s, land speed racers everywhere began to flock to a landscape seemingly custom made for their sport: Utah's Bonneville Salt Flats. The hard, white salt provided a smooth running surface while the 46 square miles of open space offered plenty of room to speed up and slow back down. Typically, speed records were based on the average over an out-and-back run.

- 1956
- Collections - Artifact
Official Timing Stand, Bonneville Salt Flats, Utah, 1956
In the 1930s, land speed racers everywhere began to flock to a landscape seemingly custom made for their sport: Utah's Bonneville Salt Flats. The hard, white salt provided a smooth running surface while the 46 square miles of open space offered plenty of room to speed up and slow back down. Typically, speed records were based on the average over an out-and-back run.
- Cobra Coupe at Bonneville Salt Flats, 1965 - Carroll Shelby and his Shelby American team built six Shelby Cobra Daytona Coupes. Based on the chassis and drivetrain from Shelby's Cobra convertible, the closed-cockpit Daytona Coupe battled Ferrari's 250 GTO in the 1964 and 1965 racing seasons. In November 1965, one of the Daytona Coupes set 23 land speed records at the Bonneville Salt Flats in Utah.

- 1965
- Collections - Artifact
Cobra Coupe at Bonneville Salt Flats, 1965
Carroll Shelby and his Shelby American team built six Shelby Cobra Daytona Coupes. Based on the chassis and drivetrain from Shelby's Cobra convertible, the closed-cockpit Daytona Coupe battled Ferrari's 250 GTO in the 1964 and 1965 racing seasons. In November 1965, one of the Daytona Coupes set 23 land speed records at the Bonneville Salt Flats in Utah.
- Bobby Unser Collection--Photographs--Racing--1993 Bonneville Record--Item21 - Bobby Unser earned a place among automobile racing's greats, having successfully competed in nearly every form of the sport. The racing career of this three-time Indianapolis 500 winner and 13-time Pikes Peak International Hill Climb winner spanned more than 30 years. This photograph -- only one of thousands donated by Bobby and Lisa Unser to The Henry Ford -- helps to document his career.

- 1993
- Collections - Artifact
Bobby Unser Collection--Photographs--Racing--1993 Bonneville Record--Item21
Bobby Unser earned a place among automobile racing's greats, having successfully competed in nearly every form of the sport. The racing career of this three-time Indianapolis 500 winner and 13-time Pikes Peak International Hill Climb winner spanned more than 30 years. This photograph -- only one of thousands donated by Bobby and Lisa Unser to The Henry Ford -- helps to document his career.
- Shelby Cobra Coupe at Bonneville Salt Flats, Utah, November 1965 - Carroll Shelby and his Shelby American team built six Shelby Cobra Daytona Coupes. Based on the chassis and drivetrain from Shelby's Cobra convertible, the closed-cockpit Daytona Coupe battled Ferrari's 250 GTO in the 1964 and 1965 racing seasons. In November 1965, one of the Daytona Coupes set 23 land speed records at the Bonneville Salt Flats in Utah.

- November 06, 1965
- Collections - Artifact
Shelby Cobra Coupe at Bonneville Salt Flats, Utah, November 1965
Carroll Shelby and his Shelby American team built six Shelby Cobra Daytona Coupes. Based on the chassis and drivetrain from Shelby's Cobra convertible, the closed-cockpit Daytona Coupe battled Ferrari's 250 GTO in the 1964 and 1965 racing seasons. In November 1965, one of the Daytona Coupes set 23 land speed records at the Bonneville Salt Flats in Utah.
- Carroll Shelby at Bonneville Salt Flats, Utah, 1956 - Carroll Shelby, Donald Healey and Roy Jackson-Moore traveled to Utah's Bonneville Salt Flats in 1956 with a pair of heavily modified Austin-Healey streamliners. Healey's supercharged car averaged 201.10 miles per hour, fulfilling his personal ambition to break the 200-mph barrier. The naturally aspirated car driven by Shelby and Jackson-Moore set several speed and endurance records on a ten-mile circular course.

- 1956
- Collections - Artifact
Carroll Shelby at Bonneville Salt Flats, Utah, 1956
Carroll Shelby, Donald Healey and Roy Jackson-Moore traveled to Utah's Bonneville Salt Flats in 1956 with a pair of heavily modified Austin-Healey streamliners. Healey's supercharged car averaged 201.10 miles per hour, fulfilling his personal ambition to break the 200-mph barrier. The naturally aspirated car driven by Shelby and Jackson-Moore set several speed and endurance records on a ten-mile circular course.
- Bobby Unser Collection--Photographs--Racing--1993 Bonneville Record--Item17 - Bobby Unser earned a place among automobile racing's greats, having successfully competed in nearly every form of the sport. The racing career of this three-time Indianapolis 500 winner and 13-time Pikes Peak International Hill Climb winner spanned more than 30 years. This photograph -- only one of thousands donated by Bobby and Lisa Unser to The Henry Ford -- helps to document his career.

- 1993
- Collections - Artifact
Bobby Unser Collection--Photographs--Racing--1993 Bonneville Record--Item17
Bobby Unser earned a place among automobile racing's greats, having successfully competed in nearly every form of the sport. The racing career of this three-time Indianapolis 500 winner and 13-time Pikes Peak International Hill Climb winner spanned more than 30 years. This photograph -- only one of thousands donated by Bobby and Lisa Unser to The Henry Ford -- helps to document his career.