Pontiac Bonneville Nameplate, circa 1990
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Artifact Overview
Car model names might seem straightforward (especially once they are well-established and familiar) but most are masterpieces of allusion, rife with references to glamorous locations, social rank, rugged environment -- all tied to the self-image and aspirations of potential car buyers. Different styles of lettering -- whether bold, high-tech, freehand, or formal -- offer further reinforcement to the power of a model name.
Artifact Details
Artifact
Nameplate
Date Made
circa 1990
Creator Notes
Made for the Pontiac Motor Division of General Motors Corporation.
Location
at Henry Ford Museum in Driving America
Object ID
2011.249.1
Credit
From the Collections of The Henry Ford.
Material
Plastic
Metal
Color
Silver (Color)
Black (Color)
Dimensions
Height: 0.8125 in
Width: 11 in
Inscriptions
Forms: BONNEVILLE
Keywords |
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Related Content
SetCars Inspired by Racing
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Auto racing pushes drivers and cars to their limits, advances new technologies, and entertains loyal fans. It also sells cars. Manufacturers have applied racing-inspired names to brands and models for more than a century. Some of these cars had horsepower and speed worthy of their lofty labels, but others simply suggested a connection to a great racing track, series, or personality. For many buyers, that was enough.