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- "Presenting the Official Jeep/1988 U.S. Olympic Team Gift Collection," 1988 - Chrysler's Jeep brand sponsored the 1988 U.S. Olympic Team at both the Winter Games held in Calgary, Alberta, Canada, and at the Summer Games held in Seoul, South Korea. This catalog featured a variety of co-branded Jeep/U.S. Olympic Team merchandise including hats, shirts, mugs, pins, and pens.

- 1988
- Collections - Artifact
"Presenting the Official Jeep/1988 U.S. Olympic Team Gift Collection," 1988
Chrysler's Jeep brand sponsored the 1988 U.S. Olympic Team at both the Winter Games held in Calgary, Alberta, Canada, and at the Summer Games held in Seoul, South Korea. This catalog featured a variety of co-branded Jeep/U.S. Olympic Team merchandise including hats, shirts, mugs, pins, and pens.
- "Jeep Cherokee/Wagoneer SportWagons," 1984 - AMC introduced a new compact, unibody design on its Cherokee and Wagoneer models for 1984. They were the most thoroughly redesigned Jeeps in 20 years, and they were an immediate hit. These XJ-series Jeeps combined the flexibility of four-wheel drive with the comfortable ride of a sedan, and they pioneered the modern concept of the sport utility vehicle.

- 1984
- Collections - Artifact
"Jeep Cherokee/Wagoneer SportWagons," 1984
AMC introduced a new compact, unibody design on its Cherokee and Wagoneer models for 1984. They were the most thoroughly redesigned Jeeps in 20 years, and they were an immediate hit. These XJ-series Jeeps combined the flexibility of four-wheel drive with the comfortable ride of a sedan, and they pioneered the modern concept of the sport utility vehicle.
- "The Jeep Family of Vehicles," 1961 - Kaiser Motors purchased Willys-Overland, including its successful Jeep brand, in 1953. Kaiser ended passenger car production to focus on Jeep runabout, truck, and van models. Under Kaiser's ownership, Jeep introduced important models like the CJ-5, the Wagoneer and luxury Super Wagoneer, the Gladiator pickup, and the Jeepster and Jeepster Commando. American Motors purchased Kaiser Jeep in 1970.

- 1961
- Collections - Artifact
"The Jeep Family of Vehicles," 1961
Kaiser Motors purchased Willys-Overland, including its successful Jeep brand, in 1953. Kaiser ended passenger car production to focus on Jeep runabout, truck, and van models. Under Kaiser's ownership, Jeep introduced important models like the CJ-5, the Wagoneer and luxury Super Wagoneer, the Gladiator pickup, and the Jeepster and Jeepster Commando. American Motors purchased Kaiser Jeep in 1970.
- "Jeep Cherokee/Wagoneer/AMC Eagle," 1987 - Jeep's model lineup and designs remained largely unchanged for 1987. Cherokee, Wagoneer, and Comanche models received an optional new 242-cubic-inch inline-six engine built in-house -- unlike the previous V-6 sourced from General Motors. The year's biggest news was Chrysler Corporation's purchase of AMC, including the Jeep brand, for $1.1 billion.

- 1987
- Collections - Artifact
"Jeep Cherokee/Wagoneer/AMC Eagle," 1987
Jeep's model lineup and designs remained largely unchanged for 1987. Cherokee, Wagoneer, and Comanche models received an optional new 242-cubic-inch inline-six engine built in-house -- unlike the previous V-6 sourced from General Motors. The year's biggest news was Chrysler Corporation's purchase of AMC, including the Jeep brand, for $1.1 billion.
- "The Sun Never Sets on the Mighty 'Jeep'... Jeep Planning" Trade Catalog, 1946 - Willys-Overland built more than half of the 650,000 jeeps manufactured for the Allies during World War II. Afterward, Willys sold civilian versions. The company marketed its civilian Jeep as a functional, versatile vehicle suitable for many different jobs -- from pulling farm equipment, to plowing snow, to simply running errands around town.

- 1946
- Collections - Artifact
"The Sun Never Sets on the Mighty 'Jeep'... Jeep Planning" Trade Catalog, 1946
Willys-Overland built more than half of the 650,000 jeeps manufactured for the Allies during World War II. Afterward, Willys sold civilian versions. The company marketed its civilian Jeep as a functional, versatile vehicle suitable for many different jobs -- from pulling farm equipment, to plowing snow, to simply running errands around town.
- Baker Motor Vehicle Company Catalog, "Baker Electric Trucks," 1912 - Baker Motor Vehicle Company of Cleveland, Ohio, was established in 1899. From the start, it specialized in electric vehicles. Delivery trucks, like those in this Baker catalog, were well suited to electric power. Their routine schedules permitted regular charging, and their defined routes reduced the risk of batteries dying far from a charging station.

- 1912
- Collections - Artifact
Baker Motor Vehicle Company Catalog, "Baker Electric Trucks," 1912
Baker Motor Vehicle Company of Cleveland, Ohio, was established in 1899. From the start, it specialized in electric vehicles. Delivery trucks, like those in this Baker catalog, were well suited to electric power. Their routine schedules permitted regular charging, and their defined routes reduced the risk of batteries dying far from a charging station.
- "The All-Purpose Vehicle for the Farm: The Universal Jeep," 1946-1949 - Both Willys-Overland and subsequent brand owner Kaiser Motors marketed the civilian Jeep runabout with the word "Universal" -- both as a slogan and as a model name. It was a fitting description for a functional, versatile vehicle suitable for many different jobs -- from pulling farm equipment, to plowing snow, to simply running errands around town.

- 1946-1949
- Collections - Artifact
"The All-Purpose Vehicle for the Farm: The Universal Jeep," 1946-1949
Both Willys-Overland and subsequent brand owner Kaiser Motors marketed the civilian Jeep runabout with the word "Universal" -- both as a slogan and as a model name. It was a fitting description for a functional, versatile vehicle suitable for many different jobs -- from pulling farm equipment, to plowing snow, to simply running errands around town.
- "Jeep Wrangler 03, Liberty 03, Grand Cherokee 04" - Jeep traded on its distinguished World War II heritage in this sales brochure for the 2003 model year. The brand's lineup included the Wrangler, a direct descendant of the original military jeep; the Liberty, which had replaced the long-running Cherokee for 2002; and the upscale Grand Cherokee, with a second-generation design nearing the end of its production run.

- December 01, 2002
- Collections - Artifact
"Jeep Wrangler 03, Liberty 03, Grand Cherokee 04"
Jeep traded on its distinguished World War II heritage in this sales brochure for the 2003 model year. The brand's lineup included the Wrangler, a direct descendant of the original military jeep; the Liberty, which had replaced the long-running Cherokee for 2002; and the upscale Grand Cherokee, with a second-generation design nearing the end of its production run.
- "Jeep 4-Wheel Drive Vehicles," 1957-1961 - Kaiser Motors purchased Willys-Overland, including its successful Jeep brand, in 1953. Kaiser ended passenger car production to focus on Jeep runabout, truck, and van models. Under Kaiser's ownership, Jeep introduced important models like the CJ-5, the Wagoneer and luxury Super Wagoneer, the Gladiator pickup, and the Jeepster and Jeepster Commando. American Motors purchased Kaiser Jeep in 1970.

- 1957-1961
- Collections - Artifact
"Jeep 4-Wheel Drive Vehicles," 1957-1961
Kaiser Motors purchased Willys-Overland, including its successful Jeep brand, in 1953. Kaiser ended passenger car production to focus on Jeep runabout, truck, and van models. Under Kaiser's ownership, Jeep introduced important models like the CJ-5, the Wagoneer and luxury Super Wagoneer, the Gladiator pickup, and the Jeepster and Jeepster Commando. American Motors purchased Kaiser Jeep in 1970.
- "Jeep 1991 Fiftieth Anniversary Edition" Catalog, 1991 - Jeep celebrated its 50th anniversary in 1991. The brand, which famously traced its roots to the little four-wheel-drive reconnaissance vehicle developed for World War II, grew over the decades to include wagons, trucks, and sport utility vehicles too. Jeep also went through multiple owners: Willys-Overland, Kaiser Motors, AMC, and Chrysler Corporation.

- 1991
- Collections - Artifact
"Jeep 1991 Fiftieth Anniversary Edition" Catalog, 1991
Jeep celebrated its 50th anniversary in 1991. The brand, which famously traced its roots to the little four-wheel-drive reconnaissance vehicle developed for World War II, grew over the decades to include wagons, trucks, and sport utility vehicles too. Jeep also went through multiple owners: Willys-Overland, Kaiser Motors, AMC, and Chrysler Corporation.