"The All-Purpose Vehicle for the Farm: The Universal Jeep," 1946-1949
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Artifact Overview
Both Willys-Overland and subsequent brand owner Kaiser Motors marketed the civilian Jeep runabout with the word "Universal" -- both as a slogan and as a model name. It was a fitting description for a functional, versatile vehicle suitable for many different jobs -- from pulling farm equipment, to plowing snow, to simply running errands around town.
Artifact Details
Artifact
Trade catalog
Date Made
1946-1949
Subject Date
1946-1949
Creators
Collection Title
Location
Not on exhibit to the public.
Object ID
64.167.184.74
Credit
From the Collections of The Henry Ford. Gift of Ford Motor Company.
Material
Paper (Fiber product)
Technique
Printing (Process)
Color
Black-and-white (Colors)
Blue
Dimensions
Height: 11 in
Width: 8.5 in
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