"The All-Purpose Vehicle for the Farm: The Universal Jeep," 1946-1949

01

Artifact Overview

Both Willys-Overland and subsequent brand owner Kaiser Motors marketed the civilian Jeep runabout with the word "Universal" -- both as a slogan and as a model name. It was a fitting description for a functional, versatile vehicle suitable for many different jobs -- from pulling farm equipment, to plowing snow, to simply running errands around town.

Artifact Details

Artifact

Trade catalog

Date Made

1946-1949

Subject Date

1946-1949

Location

Not on exhibit to the public.

Object ID

64.167.184.74

Credit

From the Collections of The Henry Ford. Gift of Ford Motor Company.

Material

Paper (Fiber product)

Technique

Printing (Process)

Color

Black-and-white (Colors)
Blue

Dimensions

Height: 11 in
Width: 8.5 in