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- M & M's "Welcome New Millennium", circa 1999 - Lots of companies tried to cash in on the fervor surrounding the year 2000. The Mars candy company started early, promoting its M&M's as "The Official Candy of the New Millennium" by 1998. Why tie M&M's to the new year? MM is the Roman numeral for 2000.

- circa 1999
- Collections - Artifact
M & M's "Welcome New Millennium", circa 1999
Lots of companies tried to cash in on the fervor surrounding the year 2000. The Mars candy company started early, promoting its M&M's as "The Official Candy of the New Millennium" by 1998. Why tie M&M's to the new year? MM is the Roman numeral for 2000.