M & M's "Welcome New Millennium", circa 1999

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Artifact Overview

Lots of companies tried to cash in on the fervor surrounding the year 2000. The Mars candy company started early, promoting its M&M's as "The Official Candy of the New Millennium" by 1998. Why tie M&M's to the new year? MM is the Roman numeral for 2000.

Artifact Details

Artifact

Favor

Date Made

circa 1999

Creators

Place of Creation

Location

By Request in the Benson Ford Research Center

Object ID

2000.63.29.9.1

Credit

From the Collections of The Henry Ford.

Material

Cardboard
Foil (Metal)

Color

Multicolored
Silver (Color)

Dimensions

Height: 4.5 in
Diameter: 4.75 in

Inscriptions

on front of headband: WELCOME NEW / MILLENNIUM! on back of headband: (C) AMSCAN (R) / ASSEMBLED IN MEXICO / NO. 25820 103
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    A Look Back at Y2K

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    The turn of the calendar from 1999 into the year 2000 was cause for celebration but also cause for concern--at least the media made sure it was hyped that way! Would the Y2K computer bug at the turn of the millennium cause the end of the world as we knew it? Most of us didn't want to believe it was possible, but we stocked up on cases of water and partied like no one's business on New Year's Eve just to make sure!