Search
- Recipe Booklet, "Bordens Condensed Milk Company, Magic Recipes: Quicker, Easier, Surer to Succeed," 1935 - Before the invention of pasteurized milk, fresh milk was often unsafe to drink, as it soured quickly. After experimenting with ways to preserve milk, Gail Borden introduced Eagle Brand Sweetened Condensed Milk in 1856. What was advertised as nourishment for young children soon gained popularity as a baking and cooking ingredient. This booklet from 1935 features recipes using Borden's Condensed Milk.

- 1935
- Collections - Artifact
Recipe Booklet, "Bordens Condensed Milk Company, Magic Recipes: Quicker, Easier, Surer to Succeed," 1935
Before the invention of pasteurized milk, fresh milk was often unsafe to drink, as it soured quickly. After experimenting with ways to preserve milk, Gail Borden introduced Eagle Brand Sweetened Condensed Milk in 1856. What was advertised as nourishment for young children soon gained popularity as a baking and cooking ingredient. This booklet from 1935 features recipes using Borden's Condensed Milk.
- Trade Card for Eagle Brand Condensed Milk, Borden's Condensed Milk Co., 1904 - Feeding infants tainted cow's milk was a common cause of infant mortality. In 1856, Gail Borden introduced Eagle Brand Condensed Milk to combat this. This product became so popular for soldiers during the Civil War that, by the end of the war, it had gained a reputation for being safe, wholesome, and nourishing -- a trusted food for infants and children.

- 1904
- Collections - Artifact
Trade Card for Eagle Brand Condensed Milk, Borden's Condensed Milk Co., 1904
Feeding infants tainted cow's milk was a common cause of infant mortality. In 1856, Gail Borden introduced Eagle Brand Condensed Milk to combat this. This product became so popular for soldiers during the Civil War that, by the end of the war, it had gained a reputation for being safe, wholesome, and nourishing -- a trusted food for infants and children.
- Trade Card for Borden's Malted Milk, Borden's Condensed Milk Co., 1899-1919 - In the last third of the nineteenth century, an unprecedented variety of consumer goods flooded the American market. Some enterprising advertisers sought to distinguish their products from the competition, distributing trade cards that doubled as a bookmark. Americans enjoyed and often saved the popular little advertisements, which survive as historical records of consumerism in the United States.

- 1899-1919
- Collections - Artifact
Trade Card for Borden's Malted Milk, Borden's Condensed Milk Co., 1899-1919
In the last third of the nineteenth century, an unprecedented variety of consumer goods flooded the American market. Some enterprising advertisers sought to distinguish their products from the competition, distributing trade cards that doubled as a bookmark. Americans enjoyed and often saved the popular little advertisements, which survive as historical records of consumerism in the United States.
- Recipe Booklet, "Borden's Eagle Brand Magic Recipes," 1946 - Before the invention of pasteurized milk, fresh milk was often unsafe to drink, as it soured quickly. After experimenting with ways to preserve milk, Gail Borden introduced Eagle Brand Sweetened Condensed Milk in 1856. What was advertised as nourishment for young children soon gained popularity as a baking and cooking ingredient. This booklet from 1946 features recipes using Borden's Eagle Brand Condensed Milk.

- 1946
- Collections - Artifact
Recipe Booklet, "Borden's Eagle Brand Magic Recipes," 1946
Before the invention of pasteurized milk, fresh milk was often unsafe to drink, as it soured quickly. After experimenting with ways to preserve milk, Gail Borden introduced Eagle Brand Sweetened Condensed Milk in 1856. What was advertised as nourishment for young children soon gained popularity as a baking and cooking ingredient. This booklet from 1946 features recipes using Borden's Eagle Brand Condensed Milk.
- Recipe Card, "Borden's Suggests Eye Appeal and Appetite Appeal for your Lenten Table," circa 1935 -

- circa 1935
- Collections - Artifact
Recipe Card, "Borden's Suggests Eye Appeal and Appetite Appeal for your Lenten Table," circa 1935