Trade Card for Eagle Brand Condensed Milk, Borden's Condensed Milk Co., 1904

Feeding infants tainted cow's milk was a common cause of infant mortality. In 1856, Gail Borden introduced Eagle Brand Condensed Milk to combat this. This product became so popular for soldiers during the Civil War that, by the end of the war, it had gained a reputation for being safe, wholesome, and nourishing -- a trusted food for infants and children.