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- Program, " 1954 Spring Auto Show," Rochester, New York, March 13-20, 1954 - Auto shows use glamour, giveaways, spectacle, and sex appeal to show off manufacturers' latest offerings. Part entertainment and part consumer education, auto shows have their roots in 19th Century industrial exhibitions and world's fairs. New York City hosted America's first auto show in 1900 and the idea caught on. Paying crowds took away this program from the 1954 Rochester, New York, show.
- 13 March 1954-20 March 1954
- Collections - Artifact
Program, " 1954 Spring Auto Show," Rochester, New York, March 13-20, 1954
Auto shows use glamour, giveaways, spectacle, and sex appeal to show off manufacturers' latest offerings. Part entertainment and part consumer education, auto shows have their roots in 19th Century industrial exhibitions and world's fairs. New York City hosted America's first auto show in 1900 and the idea caught on. Paying crowds took away this program from the 1954 Rochester, New York, show.